Name Tag Best Practices

Because a person’s name is the single context of human memory most apt to be forgotten, because self disclosure is the single most effective way to build rapport and connect with people you just met, and because initiating the conversation is half the battle—these name tag best practices are your best friend.

Improper creation and wearing of name tags can work against you (and your business) if you are not careful.

Scott Ginsberg, aka “The Nametag Guy,” is internationally recognized as “the world’s foremost field expert on name tags.” He is an author and speaker who helps people maximize approachability, become unforgettable and make a name for themselves. Here are Scott’s responses to several name tag related inquiries about best practices pulled from his Building Front Porches Ezine.

name tag name badge scott ginsberg

What are some best practices for wearing name tags at trade shows?

Before you even pack your show, make sure your employees, salespeople and booth representatives each have company name tags. The reason to do this is because a) trade show name tags don’t always maximize your “name tag real estate,” and b) trade show name tags rarely include your logo—which helps for brand recognition.

A variety of name tags with logos, custom shapes and other upgraded features that show off the best practices of using identification.

Now, perhaps it seems redundant to wear two name tags, right? Well, think about the Superbowl: How many commercials does Budweiser run each year? Exactly. Always more than one. So even with name tags, it is all about the three Rs of networking: repetition, repetition, repetition!

Next, when you get to the show, wear your name tag in a visible location so that everyone who walks in and out of your booth sees it. Potential buyers need to make the instant connection between you and the booth. Also, when you get busy, it can get hard for prospects to locate the right person. The last thing you want is uncertainty about who the actual booth employee is! So use your name tag to identify and differentiate yourself among the masses.

How do you handle poorly designed name tags that are already provided for you at events?

Tough issue. About 80% of the name tags I have ever seen at events are designed without consideration of font size, color, etc. I always suggest that people create and bring their own custom name tag to all events in the situation that the given name tag is ineffective. You can wear both if security and identification is an issue. But most chairs or hosts of meetings will not be offended, as long as you initially take the name tag given to you as an extension of courtesy—even if you don’t wear it.

On which side of your chest should you wear a name tag?

Most books on networking, meeting planning or interpersonal communication say name tags should go on the right. They say you should wear your name tag on the right hand side so it is visible in the direct line with your handshake. For the most part, I agree. And so do most people. This is one of the few name tag best practices most people are familiar with.

A hostess wearing her name tag on the right side of her uniform.

On the other hand, the horizontal placement of your name tag should be dependent on the capacity in which you are wearing it. For example, if you work in a hotel, in retail, at a trade show or any other environment where there are aisles, rows and hallways, consider the possibility of wearing your name tag on the left side of your chest so it is most visible to oncoming traffic.

Now, this is a debatable issue. But the bottom line about horizontal placement is this: it does not matter on which side of your chest the name tag lays, as long as it is above your breastbone and readable from 10 feet away.

Is it redundant to have your first name twice on your name tag?

Yes and no. Doubling the first name is common for conventions, meetings or large groups. Usually, the first name is reprinted above the entire name in a larger font to be more visible. Doubling is helpful for people who go by abbreviated, middle or different names. After all, all you really need to get their attention is their first name! On the other hand, if your name is Don it would be an ineffective use of your name tag space to write it twice. So, just write Don…but make it bigger. As big as you can!

Are some name tags better quality than others?

Absolutely. Especially when it comes casual settings and parties, handwritten name tags are usually a last minute purchase. Most people just buy the first box they see at their local supply store. But I must warn you that there are plenty of name tags out there that are horrible. Some have faded colors, while others have paper quality consistent with that of tissue.

In fact, many companies advertise weak adhesive to prevent clothing damage on their packaging to protect your fabulous wardrobe. But keep in mind, this second rate adhesive will wear off in minutes and cause your name tag to curl and become unreadable. So decide what is more important: sticky stuff on your clothes or being unapproachable.

plastic high-quality name tag with a uv color printed logo
metal high-quality name tags with engraved logos and names
plastic high-quality name tag with full-color printing and a punched slot for use with a lanyard

From branding to color matching, name tags, like uniforms, help to symbolize your quality. Creating a positive influence with your brand means guaranteeing that all of the services and products of your business are consistent. Employees and customers know when that consistency is not present. So, make sure to choose name tags that reflect your brand’s commitment to quality. And once this is accomplished, showing that you commit to quality is easy.

Company name tags show you care about the quality of your brand. When employees wear name tags, they are more accountable for their actions as customers can comment on them by name. And branded name tags prove to customers that you pay attention to all details. So, when you commit to quality, it helps you gain public trust and grow your business.

Are first and last names necessary for employee name tags?

Anonymity and personal safety are two issues, and focuses of best practices, that must be taken into account when issuing name tags to employees. Most handbooks or employee manuals briefly mention their name tag policies. However, many organizations fail to address this issue. Some people may not feel comfortable wearing both their first and last names on the job. I have heard accounts of nosy customers who tried to contact, even stalk, employees outside of work because they could obtain their personal information.

One solution to this problem is to use first name only name tags. This protects the anonymity of the employee, maximizes the space and looks friendly. Besides, the knowledge of your Radio Shack salesman’s last name is not crucial to the service process! Should a situation arise where a person’s safety may be in jeopardy, it might be a good idea to have an extra name tag with alternate spelling, or even a different name.

How do organizations approach name tag best practices?

Some organizations have employees, members, guests and other people coming in and out all the time. In order to avoid alienating some of those people, the organization must first make a decision on their best practices: either everybody wears name tags or nobody wears them.

Unfortunately, there will always be people who refuse to wear name tags. The only solution is, if you decide to implement name tags for everybody, is to make it expressly written externally (signage) or internally (handbook) so people will adhere to the rule. Nobody should be “too cool” to wear a name tag.

Another concern is the name tag’s potential to segregate members based on job title. I think it can go both ways. For example, I am a member of the National Speakers Association. We recently had our National Convention during which each member was assigned a custom name tag based on years of experience, membership, if a guest, etc. To my surprise, people were actually more willing to encourage team building because of these designations. I couldn’t count how many of the veteran speakers who have been in the business longer than I have been alive came up to me and said, “So Scott, this is your first convention, huh? How do you like it so far?”

On the other hand, if isolation by way of name tagging is a possible threat, I would suggest having the exact same type of name tag worn by all people, regardless of employee status.

Should you KISS your name tag?

Yes. Not literally, of course. By KISS I mean “Keep It Simple Stupid.” Recently an audience member asked me, “Why don’t you put your last name, company, position, etc. on your name tag? Don’t you want people to know that information?”

Well, yes and no. We all want people to know who we are, what we do and how we can help them. But it is more effective if you tell them as a response to an open ended question such as, “Tell me about the work you do.”

So when you use your name tag as a conversation starter, if you have the chance to create it yourself, design it in a simple way that sets you up with an opportunity to share the value you give.

Always remember one of the best practices is to KISS (keep it short and simple) your name tags, and they will do the work for you. No matter what your situation, these KISSed tags will get the job done.


P.S. Scott Ginsberg said, “Over a half of a million people suffer every year from Emblema Nomenpenia, more commonly known as Name Tag Deficiency Syndrome (NTDS). This debilitating condition has run rampant through the American business community for many decades, experts say, although only recently has it been classified.” Learn more here: Name Tag Deficiency Syndrome (NTDS)

Reusable Name Badges Are For Everyone!

From adhesive badges to custom designed name tags, reusable name badges are definitely still in style.

We realize that not everyone is in love with the idea of wearing name tags. And this even extends to attendees at a conference or corporate meeting. However, knowing who people are at your next event is not only smart, but it is also convenient. From being able to recognize different people, to understanding what branding is, reusable name badges are an important concept at any event or company.

To understand why name tags are important, here are several situations and the corresponding reasons to use name tags.

Conferences and Events

No matter your industries, rubbing elbows with colleagues is important for everyone. Conferences and other events help you by networking with potential business partners and possible clients. By wearing a name tag, you make yourself more approachable. You also provide a way for those around you to quickly identify you and remember who you are.

Reusable name tags, like these speedy badges, are perfect for conferences and events.

Reusable name badges are perfect for conferences due to their flexibility. If you are planning a conference, make sure to look at everything we have to offer! From adhesive name badges that are simple to attach, to Speedy Badges that come with a fastener option, each product has its advantages. Being able to quickly attach a name badge is definitely something to consider when purchasing identification for your next conference or event.

Temporary Employees and Visitors

For companies or organizations with high-turnovers or constant visitors greatly benefit from reusable name badges. Leave a lasting impression on your visitors by letting them borrow a fancy name tag made exclusively for them. Not only will they immediately feel welcome, but they will know that your business cares. And that means your brand will stick in their mind and you can guarantee that they will be back.

Reusable name tags, like these Mighty Badges, are perfect for temporary employees and visitors.

Many companies find the need to hire more employees during holiday months or for different events. Using reusable name badges helps keep identification costs under control. And, there are many available products to choose from to match whatever your need. From Speedy Badges and Mighty Badges to a simple engraved logo on a metal name tag, we’re sure to have something to match your brand and need.

Schools, Offices and Stores

Having identification is almost a must in these situations. And, when using identification at schools, name tags are often used for security purposes. Not only will reusable name badges identify teachers and assistants, but they also work for students. During the first few school days, teachers often need a little help remembering everyone. Adhesive Name Badges are perfect for this. With their single use, they accomplish so much! Each child can write their name and no one will be forgotten.

Reusable name badges are perfect for any school setting.

Offices and stores can benefit from these reusable name badges just as much as schools. Products like Mighty Badges are easy to use and quick to assemble. And, if someone moves on from your company, it’s easy to pass on the name tag. Printable inserts are a perfect way to control name badge costs.

Name tags are not all created equal, and we understand that the best! There are endless ways to use reusable name badges. So, no matter your name tag needs, remember to weigh all your options before making your final decision.

Find the best option to meet your needs at www.nametag.com/reusable-badges/.

Donation Spotlight: Bethesda Thrift Shop

Our customers amaze us every day! To show how much we value each one of you, we’re highlighting a recent donation we made. Scott Glidden of Bethesda Thrift Shop in Minnetonka, Minnesota, reached out to us. Bethesda Lutheran Communities runs the thrift shop, and we were proud to support their mission.

“They are a Christian organization that provides homes for people with developmental disabilities across the country. They create connections that support people on their journey to live the best life possible.”

Bethesda Thrift Shop in Minnetonka, Minnesota
Bethesda Lutheran Communities logo

Glidden shared the following mission statement with us. “(We are here) to enhance the lives of people with intellectual and developmental disabilities through services that share the good news of Jesus Christ.”

Donation Product: Mighty Badges

medium plus mighty badges reusable name badges name tags

Coller Industries provided a donation of Medium Plus Mighty Badges to Bethesda Thrift. Each badge comes with a reusable, metal back plate, a printable insert, and a plastic lens that snaps onto the back plate to make the whole system work. This product is a wonderful option for those who need a quick, reusable name badge for volunteer positions.

“We use your name badges to recognize our volunteers for their hours of service. Some of our volunteers have over 19,000 hours, so they are very proud of their badges,” said Glidden. “The volunteers have just loved them in the past, and it is nice to see how much it means to them to give them one. I always let them know that Coller Industries gave them as a donation.”

Glidden describes Bethesda Thrift as “a place that welcomes volunteers who help support our mission. We pride ourselves with the fact that we have paid staff and volunteers with disabilities working in our store. We have demonstrated that people with disabilities have different skills and abilities and are able to have meaningful jobs in our community, and we have helped many of them find stable rewarding employment.”

Bethesda Lutheran Communities is a national leader in providing homes and support. They promote awareness, and advocate for people with intellectual and developmental disabilities. The thrift shop operates in 14 states with more than 300 program locations. They succeed through the passion of their employees and volunteers who make a difference every day in the lives of those they support.

Impressions of a Name Tag; Stefan Hiller

In expansion on the topic of impressions of a name tag, many have been talking about whether or not it is important for those in service positions to identify themselves by wearing a name tag or name badge. Stefan Hiller, founder of Sky Touch Global, has provided a security point of view on the topic.

“I think it is important that staff can clearly be distinguished from guests. While general staff in uniform is a big help, name tags completes identification and adds a personal touch,” Hiller states.

Stefan Hiller Sky Touch Global Hotel Security Consulting

In Hiller’s article, titled No name tags; a forward or backward step?, he suggests that by not wearing a name tag in a service position lessens the quality of the customer/consumer experience. Although his article focuses on the hotel industry, readers can also apply many of his points to any service position.

Name tags and name badges not only provide this personal touch, but they also provide that much needed personal identifier. By using personal identification, a hotel or any other retail establishment, gives a sense of security to not only the consumer, but also to the employee.

Hiller provides the following anecdote.

service and retail name tags and name badges

“Twenty years ago when I was an apprentice, I remember we were always told by the maître d’hôtel to wear our name tag for quality purposes. ‘Apprentice’ was written underneath my name. (While) we, the apprentices, gained our first experiences as service staff and were by no means fully trained yet, the name tag signaled that we were still a staff member in training, and in most cases guests had sympathy and excused little mistakes.

“From a marketing point of view, it reflected also that the hotel invested in young people, which certainly provided a positive image. Without the apprentice name tag, guests would not know if a staff member was still in training or not. Wearing our name tag protected us from high expectations of guests. Guests found it easier to use our name when having a conversation. It also helped us to identify ourselves with our new job.”

“Personally, I see no benefit in not using name tags,” states Hiller. “I have seen it produce unwanted guest frustration. Not using name tags lowers the quality of service and contributes to unwelcome risks.”

Name tags, name badges and any other form of personal identification are much needed parts of any uniform.

reusable name tags personal identification

Impressions of a Name Tag; Miss Manners

Miss Manners answered a question that runs rampant among workers who wear a name tag as part of a uniform. While this question is not always comfortable to ask, we are here to answer it. Name tags are a great tool for personal identification. People have been using them for many, many years in many, many circumstances. Retailers, restaurants, hotels and other consumer service providers continue to use them.

Miss Manners Judith Martin Name Tag Advice

The question posed: “Is it presumptuous to start a personal conversation with a person who is wearing a name tag?”

Miss Manners gave the following answer:

Miss Manners: A name tag does not invite personal questions. A server’s name tag is not an invitation for friendship.

By Judith Martin, “Miss Manners” (Advice Columns, August 11, 2015)

DEAR MISS MANNERS:

Sometimes I see patrons in a store or restaurant peer at the service employee’s name tag and say something like, “Hello there . . . Tiffany . . . how are you today?” It always comes out with this forced conviviality, as if to say, “Look, everyone! I’m a good, egalitarian person treating the lowly server as a person. Isn’t that great of me?”

I think it actually says, “You have such a menial job that you’re forced to wear a stupid name tag, so I know your name and feel free to use it even though I don’t know you — but you don’t know my name because I’m a higher-class person and get to dress the way I want.”

I think name tags are just so you know whom to refer to if needed, as in, “I think Tiffany is our server. Could you ask her to bring the check?” Am I right to see this as presumptuous behavior?

GENTLE READER:

The presumption in the greeting you mention is not in using Tiffany’s name, but in asking the waitress how she is “doing,” a question about her mood or life that is not relevant to the business at hand.

Miss Manners has no objection to using a form of address that has been supplied by the addressee, even if, in this case, it may technically have been Tiffany’s boss who chose the form. She does wish the form supplied was more formal, as she agrees with you that first names in this context are an invitation to mistreatment.

a server wearing a professional name tag

So, in not so many words, remember what Miss Manners teaches about the etiquette of respecting someone’s personal boundaries. While it is nice to know your server’s name at a restaurant, be kind. Treat all those in service positions in the same manner in which you want to be treated. Name tags are a convenient way of remembering someone’s name. They are an identifier and as such, we should treat them with respect.

No matter your profession, we have a name tag that is suitable for your needs.

mighty badges, reusable badges, logo name tags and a badge holder all provide a quick first impression.