In the fast paced world of real estate, building a personal brand is a crucial element of success. One effective yet often overlooked tool to help amplify that brand is a name tag. Many real estate professionals overlook this simple marketing tactic. In a vlog released in July for Real Estate Raw & Uncut, industry experts Byron Lazine and Tim Bray discuss the powerful impact of wearing a name tag. They talk about why it should be a staple for any REALTOR looking to increase their visibility.
Amplifying your REALTOR brand starts with a name tag.
“Should your chest be a billboard?” questions Lazine.
However, this seemingly lighthearted question has a deeper meaning. As a REALTOR, wearing a name tag is not just about slapping your name on a piece of plastic. It is about branding, visibility and increasing your chances of recognition in a crowded market.
Lazine and Bray both highlight how a name tag can serve as a simple yet effective tool to amplify a REALTOR’s brand.
“There are times when you should definitely have a name badge. Like when you are going to a national event or a local chamber meeting or things like that. I think somebody remembers your face, but they don’t remember your name,” said Bray.
A name tag bridges that gap. It makes it easier for others to approach you and reopen or continue the conversations they’ve had with you.
The Business Benefits of Wearing a Name Tag
The question that the vlog tackles is whether wearing a name tag actually helps increase business opportunities.
“Here’s the question, does it increase your chances of getting business?” asked Bray.
Lazine responds with an enthusiastic, “I think it does!”
This marks a turning point in Bray’s own thinking. Initially skeptical, Bray admits that wearing a name tag goes against what he had previously thought. After discussing the matter further, he agrees with Lazine’s assessment that name tags can be an excellent tool for driving business.
“So that’s the answer. It kinda goes against the grain of what I’ve thought about in the past,” stated Bray.
Think about it: everyone you meet could potentially be a client. Whether it is a chance encounter at a networking event, a local meet and greet or even an informal social gathering, having your name easily visible increases the likelihood of making meaningful connections that could translate into future business.
Building Recognition Through Branding
Lazine takes the conversation a step further by discussing how wearing a name tag is like using a business card with a photo. A business card with just your name might get passed over quickly. However, a business card with a photo makes it easier for potential clients to remember you. Similarly, by wearing a name tag with your name and logo, people easily associate you with the services you offer. This visual reminder goes a long way in building brand recognition.
Name tags serve as a reminder for strangers, and they also strengthen your relationship with current clients. Whether you are hosting an open house or meeting with a client in person, a name tag reinforces your professional identity and assures clients they are working with someone who is confident, approachable and ready to help them achieve their real estate goals.
Should REALTORS wear name tags every day?
While name tags can be incredibly effective in certain situations, the question arises: should real estate agents wear them daily? Many professions do not require name tags, so wearing one on a daily basis might feel awkward to some. However, the sooner you let another person know your name, the better off you will be. Name tags provide that ice breaker instantaneously.
The most important thing to consider is how you feel when wearing a name tag. For some, it could feel like an added layer of professionalism. A name tag boosts confidence, while others may prefer to skip it for a more casual approach. The key is doing what works best for you and what aligns with your personality and style as a REALTOR.
Why Name Tags Matter
At Coller Industries, we fully agree with Lazine and Bray’s conclusion. Name tags are an essential tool for amplifying a REALTOR’s brand and increasing business opportunities. Whether it is for a networking event, an open house or simply meeting a new contact, a name tag gives you an easy way to stand out and make a lasting impression.
In the world of real estate, where personal branding plays such a pivotal role, wearing a name tag may seem like a small detail. However, it can make a big difference in how you are perceived by potential clients. By increasing brand recognition and making it easier for others to connect with you, a name tag can be a valuable tool in boosting your visibility and growing your real estate business.
Personalized Name Tags
Whether you choose a custom shape (yes, we have houses!) or a basic metal tag, remember your REALTOR logo!