Top 4 Business Types that Require Name Tags

No matter the end goal, the first thing any business must accomplish is to engage with clientele.

Connecting with customers should be the primary purpose for any business. While it does matter what the other business goals are, engagement is the most important goal. Without engagement, customers are sure to come and go rather than stick around. With positive interaction, customers stay put, if not for life, for a very long time.

Recently studies have shown that wearing name badges make customers more comfortable while doing business with you. Wearing a name badge will remove the barrier that instinctively lies between you and your customers. Name tags always make you more approachable. While there are several different types of environments where name tags are helpful, the following settings have found that personal identification is an absolute must.

Retail and Sales

We’ve all seen it, the customer who walks into a store and doesn’t get the attention they think they need, so they leave. They were looking for a service or product that store offers but didn’t feel that the business met their needs. While it may seem like a small thing, a simple way to avoid your customers feeling this way is to provide name tags for your employees. These tags immediately remove all barriers and allow customers to ask questions and express their concerns to those who care. They establish trust and keep people coming back to your store.

Healthcare and Hospitals

Uniforms and stethoscopes aid in helping to identify workers from patients and visitors when you’re in a hospital. However, name tags ease the pain of remembering your nurse’s name or actual position. The healthcare business knows that personal identification is a must when dealing with patients. They need to establish trust and wearing any identifier helps with this. Photo ID Badges are perfect for these positions. They not only present a name but also help put a real face to that name and thereby create a comfortable and healing atmosphere.

Hotels and Hospitality

Hospitality covers a large area of businesses. From restaurants to travel agencies, this business type is acutely aware of the necessity of name badges. Taking care of your customer is priority one in this business! And to help establish your brand as well as your approachability, name tags should be worn at all times. Again, it’s all about making customers feel at ease. They are, after all, trying to relax!

Journalists and Media

Another great use for a Photo ID Badge is a reporter. No one likes a busybody! So, identify your journalists quickly and give them a sense of security with a name tag. This identification presents them in a way that people can trust. And it gives them the credibility they need to get the whole scoop on the story they are covering. Typically referred to as a “press pass,” these photo ID badges can get them into places where an unidentified person can’t get.

Whether your business is to sell something to the public or to get the scoop on the latest new story, establishing a trust is the key to helping your clientele stay with your company. Approachability and comfort are important goals for all businesses. Get your name tags today to help you keep your customers happy.

NEW: UV Color Logo on Metal!

As always, any new product is exciting news for our customers and us.

Whatever form our new personal identification products take, here at Coller Industries we are always trying to keep up to date with our customer’s needs. And now, with this new process, our name tag product line is expanding!

One of our more popular items we currently have is a UV color logo. Up until a few weeks ago, we have only been able to offer this printing type on our plastic name badges. However, we recently came across a way of providing our customers with UV printed logos on our metal name tags!

So, why are logos important anyway?

One word: branding; this is why a logo is important! While some name tags only feature an employee’s name and title, a logo can be incorporated to make them stand out. Not only will a logo help a name badge be prominent, but it will also assist those who see that tag know where the employee works. And, don’t you want your customers to know who has the best service around?

From retail stores to restaurants, logos and branding are increasingly important. With the new possibility of having a UV color logo on your metal name tags, they will stand out in any crowd! And, adding a logo to a name tag emphasizes the professional side of your business.

Professional metal name tags are created using lightweight, 0.04 thick aluminum. This material is much thicker than the industry standard which provides protection against bending and warping. UV printing is the premier way add multi-color logos, including those with bright colors and gradients to any name tag. The logo is durable and is resistant to abrasion and chemical damage.

Metal Name Tags (UV Color Logo) Product Specifications

A full color logo and text is printed on 0.04 aluminum name tags. The logo is durable and is resistant to abrasion and chemical damage. Print in unlimited colors, including white ink.
SIZE: 9 standard sizes; custom sizes up to 12 square inches.
SURFACE: Satin surface in gold, silver or white.
Pricing: Please see our website for pricing information.

No matter your store, restaurant or office, UV Color Logos are a perfect solution to meet your needs!

3 Top Lessons Learned from Donating

There are many lessons to be learned from providing donations to our clients.

For almost eight years, Clyde and Gary Coller, the CEO and President of Coller Industries Incorporated have generously donated to Granite Education Foundation. The Collers give time and money to those in need, and each year they strive to give back to our local community.

We started donating to Granite Education Foundation in 2009 and to date we have given over $37,000. As employees here at Coller Industries, it is a delight knowing that our employer is so generous and giving to our community. And, each of these individual donations makes its mark on both the givers and the receivers. And each teaches valuable lessons.

Lesson No. 1:

“(Donations make) us more responsible in the community,” said Gary Coller. “Hopefully our customers appreciate when they see that we give back to our community.”

Well said, Gary! These donations not only make us more responsible, but they also make us more aware of the needs of our neighbors and communities. From needing name tags in school and other places of business to needing a helping hand to members of our community, one will always find Coller Industries in the act of giving.

Lesson No. 2:

We received the following letter and valentines from Granite Education Foundation:

Hey, Valentine!
Exchanging heartfelt messages on Valentine’s Day is a well-loved tradition. While the earliest Valentines were little more than hastily scribbled notes, today we can choose from thousands of varieties, each designed for a specific relationship in our lives. A hundred years ago, only sweethearts exchanged Valentine’s Day cards, but the practice has spread to encompass friends, family, colleagues and supporters.
This year, Granite Education Foundation and students from throughout Granite School District want to express our heart-felt thanks for your continued generosity and support. Enclosed you will find hand-made Valentine’s Day cards that our students created with YOU in mind. Additionally, please find enclosed a small edible token as an expression of Granite Education Foundation’s appreciation for your continued support and boundless goodwill.
In our opinion, YOU’RE AWESOME SAUCE, Valentine! Thanks for believing in our mission and for the extra boost you give kids and educators. We couldn’t accomplish what we do without YOU.
Thank you with all our heart!
Brent Severe, Chief Executive Officer
JeAnna Ellis, Office Coordinator / Donor Relations
Audrey Price, Finance / Operations
Erin Woodlief, Giving / Events Coordinator

Donating means that not only have we impacted the lives of Coller Industries employees, but also the lives of the children and teachers in our neighborhoods. So, no matter what we do, we are always aware that people are watching and wondering what we do. It’s never about the name tag, it’s always about the person!

And, last but not least, Lesson No. 3:

By believing in the mission of other organizations and helping them in their directives, we end up helping ourselves. Now, while this may sound a bit selfish, here are the reasons that isn’t the case.

By helping Granite Education Foundation with their needs, we benefit the lives of countless children. Which, in turn, helps their families. And that’s only the beginning of the chain! By paying our efforts forward, we are in fact returning to our community. And just look at the wonderful thank you’s we have received thus far!

We’ve learned from these lessons and we just want to say thank you right back! So, not only to Granite Education Foundation but to all those who receive our donations, THANK YOU FOR BEING YOU! We cherish all of our customers and their communities!

Improving Business In 4 Easy Steps

Here are a few quick and easy ways to help you improve your business with ONE tool!

Being able to recognize someone instantly is a huge benefit to a business these days. It will also contribute to improving your business contacts and employee relationships. Following is a quick list of four ways to improve your overall business by introducing name tags into your daily life.

First, it gives your employee a name!

Sometimes you might run into an old friend or acquaintance while you are out shopping or at a business function. But, most of the time, you won’t know too many people. All companies can benefit from their employees using name badges. Provide employees, volunteers or event-goers with a name tag or name badge for easy identification.

With each person displaying their name on a name tag, customers and attendees will quickly identify the people they need to ask for help. And when that happens, the employee’s confidence and comfort level increases. All in all, wearing a name tag encourages people to be more mindful of their surroundings.

Second, they provide security!

By giving employees name tags, you are providing security for your office or store. And, who doesn’t want a secure business? With a simple branding logo, employees are easily identified by customers and other employees. No one will ever have to guess at who their coworkers are again.

Another great tool for security is our photo ID badges. By adding a picture, a name and a logo, the wearer is sure to get noticed; and for all the right reasons!

Third, name tags help to hold employees accountable.

This simple tool, similar to a uniform, is the perfect way to remind an employee of where they are. It gives them a sense of direction and purpose. And, it makes it easy for you to follow or spot them in a crowd of customers or event attendees. It is another way to ensure your employees are representing you and your business in the exact way you need to be represented.

Fourth, help yourself in rewarding/disciplining your employees.

When issues arise at your office, store or restaurant and you find a customer needs to speak with management, it becomes easier to identify the employee that needs to be pulled aside. Whether that is for a job well done or a little bit of coaching, a name tag helps the customer know who to report if or when it becomes necessary.

Names are what it’s all about these days in business. Do your customers know your’s and your employee’s names? Help them out with a name tag today at www.nametag.com!

3 Steps: Find Your Perfect Name Tag

While finding your perfect name tag is not an exact science, it shouldn’t be a chore either.

While placing an order with us for name tags, there are many important things to consider. There are a few questions you should ask yourself when starting on the road to the perfect name tag. While this list is brief, it will give you the guidelines you need to find your perfect fit.

First: Do you need a logo?

While this may seem like a silly question, it is probably the most important. Not all name tags have logos. And some name tag sizes don’t necessarily have room for logos.

Some companies and corporations don’t need to have a logo to identify volunteers or employees. Maybe they just need someone’s first name to identify them quickly. Or maybe they just need a quick title such as “guest” or “volunteer” to provide assistance to clients or event attendees.

Whatever the case, make sure you ask yourself if you need a logo! And, of course, if you do need a logo, we are guaranteed to have the perfect name tag just for you! And that’s where the next step comes in.

Second: Which process fits your name tags best?

Process? What does that mean? Well, that’s an easy question! Do you need something engraved or printed? Here’s the difference:

Engraved: An engraved name tag features two colors: the name tag color and the engraved color. Each tag will have a name, title, logo and any other requested information permanently laser engraved into the tag. If your logo or needs require more than one color, you may want to choose from our printed name tags. If not, these engraved name tags may just be your perfect name tag!

Printed: There are several ways to print on a name tag. UV color, Hot-Stamped or Digital (Full Color) printing are all available for printing your perfect name tag. Premium UV color logo printing is one of the best ways to highlight your logo. The logo is printed on a plastic tag, and any text will be engraved. We can also digitally print a full-color logo and text onto a plastic tag. The text will also be printed in your color choice. The final selection creates a classic, high-quality hot-stamped logo on a plastic name tag and any text will be engraved.

Third: How long do you need to be able to use your name tags?

Durability is just as important as anything else when choosing your perfect name tag. When looking for the right fit, make sure you know how long you will need to be using these name tags. Coller Industries offers a full line of reusable name badges. From adhesive, single-use badges to fully reusable badges such as Mighty Badges or Speedy Badges, we’re sure to have something to meet your needs. If you need something to last a lifetime, we have both plastic and metal name tags that will fit perfectly.

Our Selection Guide is a great resource for finding your perfect name tag, too! Follow the simple online steps to located what you need and how to get it. And ordering is just as easy! Any questions, simply give us a call or chat online as we’re always willing to help in any way possible.