Bridal Showcase at the Southtowne Expo Center

Well, we were at it again! We took part in another bridal expo. There were SO many people at this one. We got to talk with so many brides and planners. We count the days as a huge success.

single faced satin ribbon-roll ribbons

Our graphic designer took great care in putting our displays together. We had so many examples of how to use roll ribbon that many people stopped to take pictures.

single faced satin ribbon-roll ribbons

Above you can see some of the floral arrangements pictured. We have used our rolled ribbons on flowers, ribbon wants, favors, bubbles, gifts, invitations and more!

Are you in need of some personalized ribbons? Click below to get your order started today!

single faced satin ribbon-roll ribbons

Event Name Badge Etiquette: Part 1

Event name badges are the best way to identify yourself, especially when networking is a primary focus. Follow these guidelines and you will always be safe from sabotaging your own success. So, what is an event name badge and how do you wear them properly?

Networking with name badges

Should I bring my own name badge to events?

While arriving with your custom designed name tag assures your name and affiliation are printed the way you like. It may not be in your best interest to do so. Consider this: event planners usually create badges specific to a particular occasion to identify those who legitimately belong at the event and those who don’t. Wearing a name badge from outside the event may inadvertently convey the impression that you are crashing the party.

Squint Factor

There is nothing more disappointing than arriving at check-in to see ineffective badges. The logo of the hosting or sponsoring organization dominates the event badge. At the same time, names, company affiliations and every other detail, except your birth date, are printed so small they are not easy to read.

Remember the Purpose of the Badge

Classic Name Tags

When preparing event name badges, think through the purpose of the tag. The badge should make communicating and networking easy for your event attendees. Always show names in spoken order, given name followed by surname, followed by your affiliation or company underneath. Think twice about the need to provide any more information beyond these basics.

Hosts and Sponsors

Sponsors and hosts are important to every event, and they deserve recognition. However, it is essential to remember that the person’s name is the most important information on the badge. Therefore, the majority of space should be devoted to presenting the person’s name. Thus, the logo or sponsoring affiliation should be smaller than the attendee’s name. It should never be the reverse.

“Hello, my name is” Name Badges

I confess to not liking this particular style of name tag. They only serve a purpose for kids, are a waste of space, and should not be used in professional settings. Instead, it is best to use clean, professional looking adhesive badges with or without colored borders.

Handwriting vs. Printing on Event Name Badges

Badge holder with printed insert and written name

Having badges printed and waiting is the perfect way to start an event. When this is impossible, provide dark pens and encourage everyone to write large enough that you can easily read their information from a distance, at least one half inch in height. Allow as much white space as possible; it helps others to read the badge more easily.

Printed Tags

When generating pre-printed tags on a computer, choose a font that is easy to read. Arial, Myriad Web and Garamond are always good starting points. Sometimes it takes extra time to employ a little trial and error to find the correct font size and balance. However, it will be well worth the effort for optimum results. See part 2 of this article for information on printing event badges.

Wearing an Event Name Badge

Where should you place a name tag for networking? Wearing the badge high on your right shoulder gives other people the best view of the tag and your face. As you extend your right hand for a handshake, your eye and arm immediately draw to the right side of the person you are greeting. Because the uppermost part of your chest is the flattest area below your shoulder, this helps your tag to lie flat and be more secure. For women, this also prevents the awkwardness of drawing attention to a location we want to avoid having someone staring at. Placing the name tag high up in an easy-to-read and visible place keeps the focus on the tag where it should be.

Company Name Tags

Company Name Tag

Many businesses require their staff to wear name badges for identification. In this case, wearing such badges on the left shoulder is appropriate.

BONUS: Placing name tags straight and in plain view.

Never wear your name tag crooked, sideways or upside down. It sends a negative message to others, usually implying a lack of respect for the occasion or a lack of care or interest in your appearance.

What other tips do you have to add to this list? Let us hear from you.

Byline: Guest blogger Syndi Seid is a leading international business protocol and social etiquette expert. For more information on Syndi and other tips, visit www.Advanced

NEXT – Part 2: Printing Name Tags

Giving and Receiving Gifts Year-Round

by Syndi Seid

Anthropologist Terry Y. LeVine said it best: “The practice of giving and receiving gifts is so universal it is part of what it means to be human. In virtually every culture, gifts and the events at which they are exchanged are a crucial part of the essential process of creating and maintaining social relationships.”

December is the biggest gift giving month of the year. Yet there are endless reasons to give gifts throughout the year: personal gifts for birthdays, weddings, graduations and holidays, as well as business gifts to say thank you for a job well done, congratulations on a promotion, or I’m sorry for not performing as expected.

The purpose of giving gifts is to bring joy to both the giver and receiver, promote goodwill, and make for a closer relationship. However, if gift giving goes amiss, there is a risk of making the receiver uncomfortable and creating an unpleasant situation for both sides. To avoid any ill-effects from your gift giving practices, keep in mind these simple tips.


  1. Be sure of the true purpose of the gift. Beyond saying the gift is for a particular occasion, think through how well this gift will express your feelings for this person. To figure this out, ask yourself: how much do I really are about this person? How much time, energy and money am I willing to spend to select just the right gift for them? Let the answers guide you throughout this process.
  2. Do your homework about the receiver. Be observant about his or her favorite items, things he or she might need, or things that would be a meaningful expression of your relationship. Try to remember comments about favorite colors, foods or beverages. As needed, ask someone else who knows the person, explaining that the purpose of your inquiry is to help learn something that will help you select a special gift. I think most people are willing to help with ideas.
  3. Be sensitive to personal and cultural differences. With such a diverse population in our society, it is important to learn something about a person’s ethnic, religious and cultural practices along with their personal likes and dislikes before you present a gift. Take time to learn what’s appropriate and what’s not in different communities to gain insights on what a person would or would not appreciate as a gift. For example, giving a bottle of wine to someone who does not drink alcohol could make the receiver less than overjoyed with your gift.
  4. Know when corporate logos are appropriate. Sometimes a gift with a company logo cheapens its appearance. The best gifts are those without any logos or promotion on it, especially when given as special thank-you gift. Logo gifts are fine as small remembrances for meetings held; not generally as the sincerest form of a thank you gift.
  5. Use simple and elegant wrapping. Japanese-influenced, understated wrapping is best in my mind. Avoid using brightly colored, bold, heavily patterned paper and a lot of brightly colored, fancy bows and ribbons on the package. Instead, use solid stately colors and quality paper with simple ribbon.
  6. Present your gift with style. The best way is having it gift beautifully wrapped and given in person. In business situations, when sending the gift by messenger or mail, include your business card with the gift, along with a handwritten note on personal note card or stationary.


  1. Show your appreciation when receiving a gift in person. Always put a smile on your face as a gift is being presented and say thank you along with a brief expression of appreciation.
  2. Let the giver know as soon as possible when a gift has arrived. Make every effort to let the sender know you received a gift sent by mail or messenger (email, fax or telephone call is fine). Then follow it up by sending the proper thank-you note as soon as possible.
  3. Be sensitive to opening a gift in front of others. Americans typically open gifts as soon as it is received, even in front of an audience and other groups of people. Know that in many cultures it is not customary or appropriate to open gifts in front of guests. They are kept to be opened alone.
  4. Know the bottom line. Always hand write a thank you note for every gift you receive, no matter what…period. Sending a thank you note is the right thing to do.

Happy Practicing!

Syndi Seid is a regular contributing writer, professional speaker/trainer and founder of a San Francisco-based business that offers free monthly etiquette articles.

12 Points on Name Tag Etiquette

By Syndi Seid – a world’s leading etiquette trainer, celebrity speaker and founder of San Francisco-based Advanced Etiquette.

Multiple styles of name tags with logos and first and last names that help show name tag etiquette.

Why Name Tags

Point One: When preparing name tags, think through the purpose of the name tags. Always show the names in spoken order, your first name followed by your surname and affiliation. To maintain proper etiquette, think twice about the need to provide any information beyond these basics.

Writing a Name Tag

Point Two: Use only big, bold block letters in all caps or upper and lower case letters. Avoid script or cursive handwriting, and do not add personalized touches that could be confusing. No matter how well lit a room may be, it is always challenging to decipher cursive handwriting, particularly by those from other countries or ethnic origins.

3. Etiquette and Using Honorifics

Except for specialized events, do not use honorifics and titles on name tags. These include Mr., Mrs., Ms., Dr., PhD., M.D., General Manager or President. Because name tags intend to show a person’s identity quickly, they should only indicate first and last surname and affiliation.

“Hello, my name is…”

Point Four: I confess I don’t like this particular style of a name badge. Admittedly, they do serve a purpose for highly informal occasions. But, they seem very elementary and out of place in a professional setting. It’s best to use clean, professional looking sheets, either with or without colored borders.

5. Squint Factor

Nothing is more disappointing than attending a conference or professional meeting, only to arrive at check-in and discover the name tags are terribly under presented. The names are printed too small, company affiliation so small you can’t make it out and every other detail shy of your birth date is loaded onto the badge.

6. Printing Name Tags

When generating pre-printed tags on a computer, take care when choosing an appropriate font and font size. I find 40-point Arial type is a good starting point for first and last names and affiliation for tags I produce. Sometimes it takes a little extra time to employ a little trial and error to find the correct font size and balance. However, I assure you it will be well worth the effort for the optimum results.

Use of an Affiliation and Logo

Point Seven: Even though it’s important to give attention to the sponsoring organization, always remember the essential information on the name tag is the person’s name, not the organization’s. By this, I mean the bulk of the space should be devoted to presenting the person’s full name. Thus the scale of the logo or sponsoring affiliation should be much smaller than the attendee’s name. It should never dominate the tag.

8. Printing the First Name Larger than the Last Name

While there are no hard and fast rules governing whether to enlarge the person’s first name, I submit it’s best to print both the first and last name in the same size font. With so many men and women sharing the same first name, it can be confusing to see a lot of Susans or Stevens walking around. But, again, this underscores the value of regarding one’s full name as one’s personal branding vehicle.

9. Creating your reusable name badge for use at various events.

While arriving with your very own custom designed name tag assures you will present your name and affiliation to your absolute liking, it may not be in your best interest. Consider this: event planners usually create name tags specific to a particular occasion to identify, at a glance, those who legitimately belong at the event and those who don’t. Unfortunately, wearing a custom name tag you created may inadvertently convey the impression of being a party crasher!

10. Company ID Badges

Many companies require the staff to wear name badges for instant identification purposes. In this case, it’s customary to wear such badges on the left shoulder.

11. Placing Name Tags Straight and in Plain View

Never allow your name tag to be worn crooked, sideways or even upside down. It sends a negative message to others, usually implying a lack of respect for the occasion or lack of care or interest in your personal appearance.

Never wear a badge upside down. Though it may sound silly to say, believe it or not, I know someone who deliberately wears his name badge upside down. He claims it’s the best way to meet women. Why? Because he says women will go out of their way to approach him just to help him correct what they perceive as his oversight. My friend claims men are far less likely to mention it or bother helping. Needless to say, I don’t recommend this practice to anyone.

In my book, this tactic sends the signal that here’s a person who cares little about the image he conveys. Who would want to convey the impression that they purposefully missed something as simple as adequately wearing a name badge? What else might be missing? In other words, while it is possible that one person may take this for humor, another person may take it as incompetence. Why risk creating this kind of confusion?

Last but not least, etiquette on where to wear a name tag.

Point Twelve: When networking at professional functions or social events, always wear your name tag on your upper right shoulder. Here’s why. Place the badge as high up on your right shoulder as possible to give other people the best and easiest view of both the tag and your face. As you extend your right hand for a handshake, your eye and arm are already drawn to the right side of the person you are greeting. Because the uppermost part of your chest is the flattest area on your shoulder, this helps your tag to lie flat and be more secure.

These points are especially relevant to women, as most women feel awkward drawing attention to an area of our chests we would prefer not to. Placing it in an easy to read and visible place keeps the focus where it should be.

Keys to a Successful Spring Event

By Michael Green

Getting ready for a spring event? Make sure you and your staff get your feet in all the right doors by utilizing our keys to a successful spring event.

Key #1: Communication

Did you do your research on your target audience?

Having 500 people attend your event is great, but it matters a lot less if your speakers talk about selling backpacking equipment to computer nerds. Present the right information to the right people, and you will yield much greater results. Did you get the best speakers possible for your event?

A lot of times you can get really great speakers just by showing you have a decent attendance rate, the better the speakers, the better the event.

Don’t hand out brochures at the event itself. The only long term marketing materials you should expect people to hold on to after the event are your handouts. These items are things like lanyards, mugs, water bottles, anything permanent and reusable that people can get some use out of that displays your company logo and information so you stay in mind.

Key #2: Identification

Is a name badge available for every person who walks through the door?

This is crucial. People need to be easily identified — you, your staff, guests, speakers, everyone — it can help you build and maintain your brand, among other things.

Take it a step further for VIPs. Consider badge ribbons for your speakers, board members and important guests to help them stand out and feel appreciated. This helps in the long run, as the more effective speakers will want to come back and help your cause and their own simultaneously. Give as many options as your budget allows. Magnetic fasteners are great; just be aware that some people have pacemakers. Have another option available for them (pin, clip, etc.).

Key #3: Staying Organized

Don’t try to wing it.

Do your guests know the event schedule? Have one prepared and available well before the event date.

Numbers matter. Get an accurate head count, and pass this info to your caterer, as well as your purchasing agents. Too much or too little of anything can get you into a whole heap of trouble.

Assign seating. At least organized by guest category. You will want all of your speakers sitting up front, probably in chronological order and so forth.

Spell it out. Are your staff and volunteers trained and prepared to do their assigned tasks? Having job descriptions for anyone involved really helps move things along without taking up your time for constant reminders and explanations.

Key #4: Remember who’s got you covered.

From (hopefully) helpful tips to all your promotional and identification product needs, Coller Industries Incorporated has you covered.