A writer often uses a name tag to stand out from the crowd.
First off, why does a writer need a custom name tag? They’ll get a name tag when they go to the convention, the kind you peel off and stick on your shirt. And writers don’t make much money as it is. So why buy a personalized name tag?
The answer is the first and most important reason why writers should wear custom name tags at conferences and conventions.
1. It adds to your brand.
Every author is his or her brand. Your goal is to stand out from the millions of traditional, indie and aspiring writers out there. And, a name tag can contribute to your brand in multiple ways. The font and color can match the genre you write, or it can reflect your writing voice. Even if you decide to stick with a black and white name tag that says your name in a simple font, it still contributes to your brand.
2. It spares readers embarrassment.
No one likes to feel uncomfortable or embarrassed, and while readers may remember your books, they won’t always remember your name. Readers read (duh!) a lot of books by different authors. And, readers don’t often look at your photo on the back leaf of your hardcover novel to memorize your face. So wear a name tag to help readers remember who you are and spot you at conventions.
3. It makes you more approachable.
When people don’t know or forget your name, they are less likely to approach you. By wearing a name tag, you make it easier for people to talk to you. You’ll seem more friendly and open to conversing with strangers when you have your name pinned or clipped to your chest. Approachability is key to networking, and networking is why you go to conventions, right? So make yourself more approachable with a name tag.
4. It looks professional and makes an excellent first impression.
In business settings, a name tag is much like a suit and tie (or a pencil skirt); you look professional when you wear it. It gives the impression that you take your job as a writer seriously. By wearing a professional name tag, you stand out from other writers. And, you make a better first impression when meeting agents and editors.
5. It helps editors and agents remember you.
Editors and literary agents meet writers all the time. Not only do they meet authors at conventions, but they also receive hundreds of queries and submissions every week. Embed your name in their memory with a custom name tag that represents who you are as a writer. If you write horror, and you have a black or red name tag with a scary font, an agent is more likely to distinguish you from all the other horror writers they’ve met. And, a cool custom name tag tells editors and agents that you’re a fun person to work with, and that gives them an incentive to look at your manuscript.
Stand out from the crowd!
A professional, custom name tag can help set you apart from other writers and make you more memorable. Custom name tags can include your own logo or a stock logo. Other helpful marketing tools include a name plate or, if you don’t like wearing name tags, a badge holder with a paper insert and a lanyard. Whatever personal identification items you want, they can help you market yourself as a writer wherever you go.
(Content courtesy of our new writer CreelaBelle Howard)