Name Tag Deadly Sins – Part 1

The Seven Deadly Sins of Ineffective Name Tags

*This list is adapted from Scott Ginsberg, The Name Tag Guy.

name tag name badge scott ginsberg the name tag guy seven deadly sins of ineffective name tags“Your name tag is your best friend. It is a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It also identifies you as well as your company in the minds of others,” Scott Ginsberg is known for saying.

So, what’s the trick to making sure that your name tags makes you approachable? Follow these first four attributes as set forth by Scott from “The Seven Deadly Sins of Ineffective Name Tags.” *Follow up will come next week with the remaining three.

First, size: Have you ever been in a situation where someone is squinting and staring directly at your chest or other area desperately trying to make out tiny letters on your name tag? “This is self defeating, embarrassing and actually works to decrease your approachability,” says Scott. A name tag should be readable from at least 10 feet away, thus making the recommended font size a minimum of 24 point. Try and make the font as big as you can, also avoid cursive, script or other fancy writing styles.

adhesive name badges seven deadly sins of ineffective name tagsSecond, color: The most effective background color for a name badge is white. While having an outline in a bright color does grab attention to the wearer, make sure the background is stark white for visibility. By doing so, this allows maximum visibility for a logo, your name and, if necessary, your position within your company. All font should be either black or dark blue ink. “Fashion must be outweighed by your name tag’s approachability and visibility!” exclaims Scott.

Third, turnaround: One frustrating name tag problem that people face is “the name tag turnaround.” No name; no logo; no company; just the blank back of the name badge. This happens especially when the name tag is worn around the neck on a lanyard or worn with a clip. To avoid having “name tag turnaround” (a phrase coined by Scott), make sure to always write the exact same information on both sides.

Fourth, clutter: “Avoid name tags with overly thick borders, unnecessary clutter or too much text. All of the information contained must be readable and memorable in less than five seconds. Remember, they call them name tags because the name must be the focal point, whether it’s the name of the person or the name of the company, those are the two most important pieces of information,” says Scott.

By avoiding these first four “deadly sins” your name tag will become more efficient and, as Scott always says, you’ll improve your approachability!

Four Favorite Name Tag Features

Name tags and name badges have a controversial past, but there is no reason to have a fear of name tags. Here are four name tag features to overcome that fear.

Some people believe that name tags are useful for businesses and others believe that name badges block individuality and are becoming obsolete. In either case, most people can agree on one thing, name tags and name badges can help when trying to identify people in large groups and in certain surroundings.

using logos as name tag features and name badge featuresFirst, and the most obvious, providing identification. One of the most important name tag features is that they reinforce someone’s identity. When a retail employee wears a name tag with a company name or logo clearly visible on it, that name badge becomes a subtle form of advertising and it reinforces that company’s brand into the minds of any customers.

The second name tag features, and maybe a little less thought about, is security. Name badges make it easier for employees to recognize those who might not belong. As an example, if an employee is accustomed to seeing his or her fellow employees with name tags, an abnormality would be spotted easier. This is particularly true for a company that deals with sensitive information or products. Anyone that may be out of place would be immediately spotted to help maintain the company’s security.

adhesive name badges provide name tag features such as quick identificationThird, providing an immediate relationship with the viewer. While this is a more subtle use of a name badge, it is just as important as other reasons to use a name tag. Name badges worn at a school reunion help attendees to locate old friends and job memories. They are great for ice-breakers and other games that might be played at such an event. Name tags allow someone to be easily identified and give information on who that person is, such as a title or department that said person might work in. Several surveys have discovered that customers prefer interacting with employees that wear name tags.

Last, but not least, is professionalism. This is probably the second most thought of name tag feature. Business name tags subtly encourage the wearer to maintain some professionalism while being worn. Sometimes it is easy for employees to forget where they are, but by adding a name badge or name tag, this is less likely to happen. While there is nothing wrong with having a casual working environment, a name tag will ensure a certain amount of professionalism.

So, don’t be afraid of the ever elusive name tag. They are your friend and can be very useful in many situations. They should never be overlooked.

Happy Thanksgiving From Coller Industries

happy thanksgiving mighty badges name tagsThis week’s Thanksgiving celebration is getting closer. Turkey is almost in the oven, family is gathering in the dining room, and thankfulness is all around. We here at Coller Industries Incorporated just wanted to take the time to say Happy Thanksgiving and give thanks to all of our customers, new and old, that have supported our business over the past year. Thank you for stopping by, leaving a comment, or shopping our large name tag selection. We are blessed to be part of your personalized identification needs.

To help celebrate the Thanksgiving occasion, here’s our list of what we are thankful for.

Classic name tags that come in different styles and printing options to meet any need…
There are so many Mighty Badge™ sizes to choose from that they will work for anything…
Adhesive Labels are great for parties, games and other events…
Reusable Name Badges that are perfect for high turnover employee positions…
The many creative ways a badge holder can be used to personalize for anyone…
Lanyards that are so versatile that the possibilities for use are endless…
Using name plates for a great quote or reminder as a gift for someone special…
Custom made signs that add professionalism to most any environment…
Finding like-minded people who adore name tags and name badges as much as us!

There are also a few customers that we need to thank:

Customers that answer our survey calls and questions with comments that help us to improve our services, quality and products.

Customers that keep asking all the right questions. Whether asking for a new product or finding out how something is made, thanks for keeping us up-to-date.

Customers that refer friends and colleagues to us. Your actions really are the highest compliment we receive.

And especially YOU!

Enjoy the day, your meal, and especially the company of your family and friends, and let us know what you’re grateful for! And in case, you didn’t know…

WE’RE THANKFUL FOR NAME TAGS!

thanksgiving custom shape laser engraved name tags

Hey Day, Name Tags and Becoming Friends

Hey Day celebration has become a tradition at Auburn University

While to most people across America Hey Day represents a gathering of cultural exploration and historical treasury, Auburn University in Alabama has a different idea of what the celebration means. Hey Day at Auburn University is one of their oldest traditions and dates back to World War II. Originally, Hey Day began as a welcome back to students who had fought in the war. Today, however, the day is meant to showcase Auburn University’s friendly atmosphere.

hey day name tags name badges reusable badgesAnd what Hey Day wouldn’t be complete without the presence of name tags! Layton Dyess, assistant director for Hey Day at Auburn University stated, “Even though (it is) centrally located at the Greenspace, you can’t escape campus without getting a name tag.”

In an excerpt from The Auburn Plainsman, the campus newspaper, Kris Martins writes, “Though the entertainment for each Hey Day stays similar, every year the theme is different, according to Jacob Coley, assistant director for Hey Day and sophomore in biomedical sciences. This year’s theme is ‘Saying Hey Beyond Today.’

‘It’s all kind of about depth and making a friend on Hey Day,’ Coley said. ‘We want people to come into Hey Day and meet somebody new and have some deep conversations and allow that to carry over beyond Oct. 7. That’s the goal this year.’”

Jacob Tofani, director of Hey Day, hoped the event would encourage new relationships. “We have conversation cards on all the tables,” Tofani said. “Hopefully that will get students talking around to each other. We’d really like people to make new friends and actually have meaningful relationships past Hey Day.”hey day name tags name badges reusable badges

Adhesive name badges and reusable name tags are great tools for meeting, and remembering, new people. Not only are they easy to use, but they can be used over again or recycled. They are an inexpensive way to provide personal identification to those in a group or other surrounding that are new to each other and need to get to know one another, and possibly become life-long friends.

To read the full article, visit http://www.theplainsman.com/article/2015/10/students-participate-in-hey-day-tradition.

Business Ethics and Name Tags

“Everything I needed to know about business, I learned from a name tag!”

The point of this article is to show how important it is to wear proper personal identification, i.e. name tags and name badges. Without name tags, people can be left in the dark in situations at a bank or a grocery store. And without a name badge, Scott Ginsberg wouldn’t be who he is today. To quote Scott, “Everything I needed to know about business, I learned from that name tag!”

adhesive name badges reusable name tags name badgesAnecdote 1: (from every day life)

Have you ever walked into a store and wanted something specific but there was no one in sight to help you find it? We’ve all experienced this. We’ve all wandered a store looking only to, desperately and at the last minute, find someone who can help. And, typically, this person isn’t wearing any identifiers, especially a name tag or name badge, that would have suggested he/she could help in the first place.

name tag name badge scott ginsbergAnecdote 2: (from Scott Ginsberg)

“So there I was, sitting in the audience at a seminar. Surrounding me sat hundreds of us wearing one of those little, handwritten, adhesive name badges. When the event was over, we all filed toward the exit. I approached the door and noticed a small trashcan filled to the brim with used name badges. And that gave me an idea. A crazy idea. Maybe I should keep my name tag on all night! About 10 minutes later I met up with a friend of mine at a local ice cream shop. And that’s when it all started. That’s when the silence was broken. People began to say hello. Random students walked up to me and started conversations. Even complete strangers yelled “Hey Scott!” from across the room!”

laser engraved metal with logo two color name tags name badgesAnecdote 3: (from someone required daily to wear a name tag)

“The only purpose of the name tag is for a customer to be able to refer to the name tag wearer in the context of a compliment or complaint. I am required to wear a name tag and find that it isn’t a huge thing for me. I will say that name tags are generally considered appropriate in this particular field (banking). I do give credit to the executives here as everybody wears one, not just the peons.”

A name tag is merely a symbol that represents several core values that Scott holds close to his heart. “The truth is; my name tag and my values are one in the same. You see, my name tag represents friendliness, approachability, fun, creativity, uniqueness and casualness. Let’s face it, if you wear a name tag all day, every day, wherever you go, you will stand out, and people will notice.”