The Importance of Name Tags

What is the importance of name tags to any business? We think that’s a great question! As your name tag experts, we are happy to provide all of our customers with an answer that will suit their business.

The importance of name tags expands a lot of ground, but the primary use is for identification. From retail stores to secure data centers, name tags are a part of everyday life. Think about this: no matter the business, security is a high priority. Whether that means that shoppers can easily find someone to answer their questions or giving that data center extra security with Photo ID Badges, your employees can now focus on their job instead of other distractions. By giving your employees name tags to wear, you are providing an opportunity for them to be visible.

four professionals showing the importance of name tags and branding

Name tags are an essential tool for the growth and success of your business. They make customers feel welcome in your office or store because they can immediately know who they are talking to. And, they make your employees more accountable for their actions because their name is visible to everyone. Nearly every business uses them! You can find name tags in many industries, including food service, hospitality, retail, event planning and so much more. Each name tag tells the story of your brand to help customers and employees remember their experience.

Scott Ginsberg (The Name Tag Guy) has developed a philosophy about wearing name tags. “Everyone should wear name tags, all the time, everywhere, forever.”

We could not agree more!

We know that wearing name tags helps build a corporate identity. These professional tools also help customers interact better with their employees. Imagine what would happen if not only your employees wore name tags, but so did your customers! There would never be any question about who people were or what they needed.

Professional tools, such as name tags, are essential in marketing and communication. They provide not only personal identity but corporate branding as well. Employees who wear name tags offer a sense of customer service and responsibility for that business. Name tags are often the hardest working element to a person’s uniform in meetings, conventions or any event.

4 Important Reasons for Wearing Name Tags

Name tags and other personal identification products can add a significant benefit to your company. And while these products might seem like a trivial item to have around the workplace, using these tools has many advantages. They become part of your marketing as well as a means to offer your customers exceptional service. The conversations that come from wearing a name tag lead to better interactions and opportunities for sales. And, they make your employees directly approachable at any time.

IDENTIFICATION

1. Sometimes, especially in larger business locations, it can be challenging to remember everyone’s name. By wearing name tags, newer employees and other team members in the company are more apt to recognize each other.

These identifiers have become an essential part of many companies while allowing each employee to wear any required daily business style and remain unique in their aspect and personality. After all, the primary reason for wearing a name tag is to provide an identifying feature for each person. Which, in turn, ends up proving that all businesses can benefit from name tags.

From churches to state office buildings, having identification also helps when dealing with people. Whether it’s a group of 12 or a crowd of 1,000, when everyone is wearing a name tag, it’s easier to make sure people are where they need to be. It is also easier to remember who each person is.

Whether for employees, volunteers or visitors, the use of an identifier like a name tag provides a professional atmosphere for everyone. It keeps employees accountable for their actions and gives customers the necessary information to complete their business with you. This primary name tag function of identification ends up providing a more positive and productive customer service culture.

BRAND RECOGNITION

2. Add your business logo to your name tags and quickly identify every employee, volunteer and other staff at your location. When employees continually wear their name tags in public, a company’s brand is repeatedly advertised.

Name tags aren’t just for the identification of employees. The importance of name tags and identification is that they help make your branding stronger. So, by adding your logo and company brand to a name tag, you essentially provide yourself with free advertising. Use these professional tools to your brand’s advantage, and remember that the more your brand is seen, the stronger it becomes.

Branding is an essential part of any business, whether it be large or small. To be successful in marketing a company’s brand, a business must have a strong branding strategy. Building a strong brand helps a company or organization with financial security. And what better way to accomplish this than by using name tags?

After all, your brand is who you are. So, make sure to place your brand where ever you can. Name tags are no exception. And, with so many options for logoname tags, you’re sure to find something that fits your branding needs.

COMMUNICATION

3. Name tags are an excellent way for customers to start up conversations with employees and other retail staff. They inform the customer who they are working with from the first moment they meet your employee.

This communication goes both ways. Name tags are a key piece that helps employees reach out to each other and helps customers identify who they are dealing with. And, if a customer needs to report an employee’s behavior, whether exemplary or otherwise, name tags provide an instant identifier for those circumstances. In turn, this dialogue aids managers and other supervisors in handing out praise and dealing with consequential actions.

“A name tag isn’t just a sticker; it’s a statement. It’s about friendliness, identity, culture and human nature,” Scott Ginsberg.

One of the most positive things to come from wearing a name tag is a sense of unity. Belonging to a team provides a sense of togetherness and helps businesses to function to their highest capacity. Name tags help build this bond, and with that bond comes unity and happiness. Now is the time to recognize that having a happy team means having a successful business. When everyone is wearing a name tag, the positive experiences they share with your customers are boundless.

Many studies show that communication is better when people know someone’s name. This is also true in larger companies or where volunteers are prevalent. They may need to interact with others regularly who they have not met before. Wearing a name tag instantly breaks down any social barrier. Now, everyone can remain personable and approachable. Don’t forget that better communication always turns into better performance.

SECURITY

4. When you require employees and staff to wear name tags, you can quickly identify if they belong where you see them.

There are many business locations where visitors may be necessary. Visitor ID badges keep everyone safe. The importance of name tags shows that it is easier to keep track of where people are and where they need to be. Identify everyone, from visitors to the president of your company. With this identification, everyone is sure to know where they belong and who might not belong.

In some cases, wearing a name tag will help identify people who are prepared to provide aid or emergency services in perilous situations. In the opposite situation, name tags also help emergency and security professionals identify people who can give them access to certain areas of the commercial facility that will allow them to adequately respond to the situation.

An abnormality would be easier to spot when employees are accustomed to seeing their fellow employees with name tags. This is particularly true for a company that deals with sensitive information or products. Anyone that may be out of place would be immediately located to help maintain the company’s security. So no matter your business situation or need, name tags are proven to provide security to all business types.

The True Importance of Name Tags:

the true importance of name tags and the learning center

By utilizing name tags in your company’s culture, customers will be able to relate better to your employees. While identification doesn’t seem to be as common as it once was, wearing name tags will always have an essential place in any business environment. Name tags eliminate barriers between your customers and employees, so try adding these to your business today!

How a Name Tag Boosts Your Approachability

…And Other Wisdom from Your Name Tag Experts

People wear a name tag at social events to help remember each others’ names. In the business world, these tags serve a bigger purpose. They have a subconscious effect on the viewer that enhances a company’s networking, branding and promotional efforts. At trade shows and conventions, people wear name tags to promote their brand and establish professional relationships. In retail, they improve customer and employee relations. People respond to them wherever they show up.

lanyards and badges holders being worn as a name tag at a social event

Retail employees and convention attendees frequently wear name tags. Some people wear them at conferences, trade shows, business luncheons or sporting events. Politicians sometimes wear them, usually with a support message along with their name and title so that viewers will remember their cause as well as their name. In short, many people wear name tags for different reasons.

A name tag is a personal identification tool that helps you become more relatable and approachable. Many people use them, including politicians, business managers and conference attendees. The effectiveness of wearing one depends on following guidelines such as keeping your name tag simple and using the right fastener. It is also important for them to have a large font so that people can read them easily. Not only are they used for identification, but they are also used as corporate gifts to strengthen your work relationships.

Be Approachable by Using a Name Tag

Scott Ginsberg, the Name Tag Guy

Scott Ginsberg, the Name Tag Guy, said, “The first idea to remember is that approachability is a two-way street. It’s both you stepping onto someone’s front porch, and you inviting someone to step onto your front porch. It connects people to you. It allows them to feel more comfortable talking to you.”

When someone is relatable, it means people can draw similarities between that person and themselves. Customers want to feel they have a connection with a company and its employees. It makes them think they can trust the company to do what is in a customer’s best interest. Therefore, when a company and its employees are relatable, people feel comfortable doing business with them. Relatability is, therefore, a valuable asset that helps a company become successful.

Name tags play a significant role in increasing relatability. When a person wears a name tag, it humanizes them. It makes them relatable and more approachable. People are more willing to interact with a stranger in a retail store, conference room or trade show if that stranger is wearing a name tag.

The Seven Deadly Sins of Ineffective Name Tags

Scott Ginsberg, an international expert on name tags and approachability, wrote a list of “Seven Deadly Sins” to avoid when ordering them. The purpose of this list of “sins” is to educate people on what makes them ineffective and how to avoid them. Ginsberg stresses the link between name tags and approachability.

“Your name tag is your best friend. It is a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It also identifies you as well as your company in the minds of others.”

SIZE

Nobody wants others staring awkwardly at their chest, trying to read their name tag. “This is self-defeating, embarrassing and works to decrease your approachability.” It should be readable from at least 10 feet away, thus making the recommended font size a minimum of 24 point. Avoid cursive, script or other fancy writing styles.

COLOR

For name tags, complementary colors create maximum visibility. Whether it is dark writing on a light background or vice versa, what matters is that the name, title and business logo are easy to see. “Fashion must be outweighed by your name tag’s approachability and visibility.” Many color combinations allow viewers to read tags without any awkward squinting or leaning. Find the best match for your brand that gives you both readability and recognition.

TURNAROUND

Another problem to avoid is what Ginsberg calls “the name tag turnaround.” It refers to when a name badge turns so that the information on the front is hidden, and there is no information on the back. Typically, this happens when the tag is worn around the neck on a lanyard or worn with a clip. To avoid having “name tag turnaround,” write the same information on both sides.

CLUTTER

“Avoid name tags with overly thick borders, unnecessary clutter or too much text. All of the information contained must be readable and memorable in less than five seconds. Remember, they call them name tags because the name is the focal point. Whether it’s the name of the person or the name of the company, those are the two most important pieces of information.”

PLACEMENT

Placement refers to where someone wears their name tag, such as on the right or left side of their shirt. Which side the tag should be on depends on where the person is or what type of function they are attending. For example, when at a conference or convention, the name tag should be worn on the left side because that way it is more visible to people walking from the opposite direction. At corporate meetings or other office events, they should be on the right side because when the wearer greets people by shaking their right hand, the tag is parallel with the viewer’s line of sight. Do not decrease a name tag’s effectiveness by wearing it on the wrong side.

PRESENCE

Similar to placement, presence has to do with putting the name badge in a place where it is the most visible to any viewer, regardless of wearing it on the right or left side. The name tag should be where people can see it but also be able to see the person’s face. According to Ginsberg, “the most effective location is two to three inches below your collarbone on whichever side most appropriate for your function.”

MAXIMIZATION

To make the most of wearing a name tag, utilize all the space it provides. Have your name in a larger font so that a lot of white space does not surround the text. If the tag includes a logo, the logo and text should fill up as much of it as possible. Like the front porch of a house, a name tag is meant to be inviting and make others feel comfortable. When used to the fullest capacity, they become more visible and welcoming. It initiates conversations that can turn into valuable business connections.

By avoiding these seven “deadly sins,” name tags become more efficient and improve a person’s approachability.

How to Make Your Name Tag Effective

name tags with logos, both engraved and printed

A name tag helps to make you look professional. When someone wears one appropriately, it indicates that they take their job seriously. In turn, this helps create an excellent first impression when meeting with potential clients and investors.

In addition to looking professional, people tend to act more qualified when they wear a name tag. And, they are more aware of how much they are accountable for their actions. For example, if a customer needs help, employees are quickly identified if they are wearing their name tag.

Include Relevant Text

Add titles on your name tags in office settings or retail environments. Titles help make managers and head staff stand out a bit more from other employees. Titles are also helpful during a conference or convention to separate attendees from venue staff and event volunteers. While typically titles are kept brief, it is important not to sell anyone short when using their title. So, make sure to order your tags in an appropriate size to adequately accommodate all of the text.

Don’t forget about visibility. All text should be readable from a distance, typically about 10 feet. Don’t add too much text to one line as it could become too small to read even from close up. And, make sure that all included text is relevant to your event or business.

For a name tag to be the most effective, there are guidelines to consider. The first rule is to keep yours simple. Some people treat them like business cards or resumes, but personal identification should be straightforward and concise. Name tags should only include the bare minimum information necessary to identify the person wearing it. In commercial and retail settings, that means the person’s first name, unless there is more than one employee with the same first name. With such cases, adding a last name helps with identification.

Brand with a Logo

Another recommendation to consider is where and how to include a company logo. The logo should be an appropriate size so that it doesn’t crowd the name or title. And, the layout needs to be tidy. If the text is laser engraved, the logo will have limitations to a specific color or printing format. Full-color tags provide the user with brighter colors and the option of bleeds. These are useful for logos that are large or require particular colors.

Use of a logo depends on the style of the name tag. Metals will show logos far differently than plastic will. It is important to choose whichever type of name tag works best for the person wearing it. Plastic name tags tend to be less expensive than metal ones, are heat resistant and come in many different shapes. Metal name tags are more durable than plastic ones but also heavier. Some people prefer a lighter name tag, especially if they wear loose clothing. Make sure to choose the right material before ordering the name tags.

You can increase your brand recognition by including logos. People associate the company logo and employees with the organization when employees wear logo name tags at conventions and trade shows. Another benefit to having a logo is that employees tend to keep their name tags on when they go on their lunch break or commute to and from work. By doing so, they advertise the company to the public and make the brand more memorable.