custom lanyards

Getting the word out about your spring or summer event is easy. From billboards to sponsor backing, finding the right method to promote any event is important. You can use social media, team up with nearby businesses, hold mini events and even provide giveaways. No matter your efforts, your goal is to encourage people to attend and maybe help you spread the word.

With effective promotion, your event will be a success. To get the word out about any upcoming event, you need to reach as many people as you can. One way to do this is by using identification products to promote your event.

Being creative in promoting events with ribbon rolls, lanyards and badge holders designed to match for a conference.

One thing identification does well is connect you with your intended audience. These tools also help when promoting your event. Let us help you find creative ways to make these connections. From custom ribbons to event name tags, we have products to help you get the word out about your event.

Event promotion is the process of marketing an event to potential attendees, sponsors and stakeholders to boost attendance and achieve event goals. It requires formulating strategies and tactics that generate awareness and interest in your event to entice your target audience.

Why you should promote any event

A reusable badge, lanyard, badge holder and badge ribbon all designed to promote one event.

Event promotion can increase your chances of success. It can also shine a spotlight on your business, open doors to new opportunities and create connections. Adding products like custom top ribbons and signs to your marketing tools increases your audience’s engagement.

By focusing on promoting your event, you are actively inviting people to attend. You are also working on planning details that will create a memorable experience. A well planned and promoted event will provide networking opportunities that will improve your communication within your business and community.

Catching your guests’ attention

Using ribbons, name tags and more will help any event organizer promote sponsors and exhibitors or products and services. Each identification product can be great marketing tools when promoting your event. From fairs and festivals to every other kind of spring and summer get together, we have an identification tool to help you in promoting your event.

Custom Top Ribbons

Make every fair, festival and other event even more exciting with these fun ribbons. Customize each full color ribbon with edge to edge printing, including graphics, logos, text and even photographic images. Add in messaging about your event like dates, times and even include admission tickets.

Badge Ribbons

Commonly used during events, badge ribbons are great as identifiers for everyone at your event. You can also use them to promote your festival, and communicate with those who will be attending your event. Consider using them for fundraising, prizes and more when you add custom imprinted text.

Ribbon ROLLS

From animals to horticulture, show off your event and them with custom ribbon rolls. Design each ribbon roll with your event logo and message so that everyone will want to stick around for all of the festivities. You can decorate booths and provide extra advertising for your event with these versatile ribbons.

A custom sign, lanyard and event name tag designed to help promote one event.

Reusable Badges

Event staff, volunteers and even attendees can be quickly identified with reusable name badges. Print inserts before the day or grab a pen or marker to add names to reusable badges. Choose a style option that best suits your needs and give people identification at your spring and summer events.

When you use lanyards at your events, they can act like advertising. Choose from various materials and colors for your next fair, festival or other event. You can even attach badge holders with printed inserts for all of your event attendees, volunteers and sponsors for added identification.

custom Signs

Using stock or custom designed signs for your event will help people see directions and other information. Place these around your venue or use them as you are promoting your event. Recognition products like award plaques are great to present to winners and participants during your event.

Gaining followers and engagement

To get the most people interested in your event, try engaging with your audience by adding custom products to your promotion efforts. Use custom ribbons announcing event dates and times. Provide badge holders with printed inserts prior to attendees coming to your event. And even use lanyards to engage people as souvenirs or handouts.

No matter your tactics, remember to stay in touch with your audience and listen to any feedback they provide. Oh, and remember the power of social media! “Social networking should be a strategic part of your [event] marketing plan…It’s all about how you connect with your customers. So, what is ‘it?’ It, referring to social media networking, has increasing benefits that all businesses can take advantage of.”

Make it an event to remember!

Another great way to get the word out about your event is to have event specific branding. This is where custom ribbons and lanyards can help. Add your custom message and event logo to either ribbon rolls or custom lanyards for specialized promotions. These identification products will also come in handy once your event day arrives. Use them as souvenirs and reminders for attendees of just how much fun they had.

PRO TIP: Some businesses choose to make a new brand specifically for the event. It is like having a brand within another brand.

Make your event a brand in and of itself. This is the way that HubSpot promotes the INBOUND event. INBOUND is a separate brand from HubSpot. It’s not just an event for our customers. It’s an event for any marketer, sales or service professional who wants to learn more and educate themselves.

To do this, separate the event brand from your company brand. Have a different website, different colors, different messaging, etc. This will help attract people who don’t know about your company and are just coming across the event.

Spreading the word to promote any event and make it a success

One of the main benefits of holding any event is the opportunity to gain awareness for your business. It opens the door to your success and also to new customers. Think of what a custom ribbon with your event theme and information printed on it can do! Offering custom badges before the event as reminders to attend is another excellent way to spread the word about your event.

And, once the event is over, don’t forget to follow up with attendees about their experience. This can include sending thank you emails, offering post event discounts and more. You can even use this time to send extra name tags, ribbons or lanyards as a gift for their attendance.

You can make your customers happy by focusing on their experience with your company. Don’t put all of your focus on only the product or service they are buying. Connecting with your customers on an emotional and personal level is important.

Learn even more about promoting any event and communicating with your attendees on our other blogs.

Event Planning Made Perfect

Planning for Summer Activities

While traditionally these identification tools work well with name tags and name badges, lanyards are good for so much more.

But, what are lanyards?

Imprinted, cord and ribbon custom lanyards sold by Coller Industries Incorporated

From offices and conferences to schools and hospitals, lanyards are everywhere. Not only do these tools help to keep a name tag close and easy to use, but they are great for a broad range of activities. From the workplace to schools and concerts to trade shows, lanyards are a perfect networking and branding tool. Attach keys, name badges, meeting agendas and more to a brightly colored lanyard at your next event.

Make your brand stand out with custom lanyards. A lanyard is often required for identification, but many people don’t realize their full effectiveness. The best thing about a lanyard is that they can have social and practical uses in everyday occasions and special events. From identification to advertising, use lanyards in multiple ways.

Use custom lanyards to add a sense of identity to work functions, conferences, trade shows and other events. When people are flowing through an event venue, it becomes necessary to keep track of them using credentials. Lanyards can add value to the event when customized with the convention name, sponsors or logo on them.

Conversations About A Lanyard

custom lanyards are made from different imprinted materials

A lanyard is a piece of cord or ribbon that is formed into a loop and typically worn around the neck or belt exclusively to hold something, such as a name tag or name badge. They can also come as a chain or be retractable.

What are the different types of lanyards?

Lanyards come in a variety of fabric types and styles. Each fabric type has a unique look, and most of the fabrics can be imprinted with text and logos so they can be personalized. Each lanyard also has different fastener choices to use with name badges.

As lanyards are an easy way to display other identification tools, a variety of people use them every day. College students, teachers, employees in retail stores, some office workers and even government officials all wear them for security and to quickly show identification.

Where are they used, and when would I ever use one?

They are everywhere! Schools, offices, businesses, stores and so many more places use them frequently if not every day. Another common use is during conferences and conventions. Most of the time you would use one when either working at one of these places or helping to promote an event. Custom lanyards printed with text and logos are a great way of getting brands out into the public.

Why would I ever need a lanyard?

Because most lanyards are customized using text and logos, they are incredibly versatile. The text can be a phrase, a date or the name of an event or business. You will typically need to wear a lanyard if you need to have ID or credentials available to show to others or for security proof that you can be in a building or other typically private place.

Promotions, Business Use and Convention Swag

Promotional lanyards usually have a simple design which could include a business name, logo and website. They grab the attention of the people around the wearer and introduce them to their colleagues. When multiple organizations attend an event, a lanyard is also a quick way for people to recognize members from each organization or function.

Custom badge holders and promotional lanyards are great ways to introduce a company to prospective clients and event attendees. Products with logos for events make the event unforgettable. During such an event, lanyards can help to hold a stash of business cards to give away or store new business contact’s cards while also identifying the wearer. People don’t have to carry briefcases, bags or overstuff their pockets.

Trade shows and conventions are a great marketing terrain for customized lanyards and trade show organizers. They provide deluxe and classy organization and identification during any event. They can also double advertising power anywhere. Between networking and socializing, these can promote an idea to everyone in attendance during the event.

If a company requires security cards or photo IDs, lanyards are a great and useful way to keep these items handy. So, as you come to a security checkpoint or somewhere else you might need to show ID, you won’t have to search for your ID card. Lanyards are a low-cost option for identifying who belongs and who doesn’t. When providing employees with custom lanyards with either a company logo or slogan, they are easily identifiable and provide better security.

Everyone uses lanyards!

custom imprinted lanyards are used everywhere including schools, office buildings, sporting events and more.

They are everywhere: schools, office buildings, sporting events and more. So many places use lanyards daily. Another common use is during conferences, conventions and other events.

While frequently used for displaying name tags, these promotional products have many different uses. Most people have found lanyards to be useful in everyday life. Use them to keep track of your keys, or use them to keep pens and other personal items close at hand.

The ABCs of Lanyards

Lanyards provide simplistic and efficient advertising. As they are usually worn around the neck, they remain easily accessible. As such, they are a perfect advertising opportunity. Lanyards make ideal giveaways at trade shows and conventions because they are quality-made and can include your business name and logo. Promotional lanyards will help customers remember your company and establish a positive brand image.

Know Your Audience

Always consider three things when dealing with lanyards: who is wearing it, who will see it and where it will be worn. Providing one during a convention or conference makes sure that there is a good possibility that it goes outside of the event. Lanyards given as part of a uniform are continually around someone’s neck to provide identification. And, remember that when you give someone a lanyard, the message included on it goes where ever the recipient does.

Never underestimate the power of a lanyard. They work with any dress code. Professionals can wear lanyards with their suit, dress shirt or blouse without compromising their appearance. They also allow people to carry their identification or credentials within reach for easy accessibility. And, when everyone wears the same lanyard in a business, it creates a sense of unity among the employees.

Networking is also an important aspect that lanyards are great at helping with. They quickly identify someone not only with a name badge, but with a company name and logo printed in plain sight. Providing employees with a custom lanyard with a business logo or slogan not only allows the employee to keep their name badge handy, but most of those who wear lanyards as part of their uniforms do not remove them after leaving work. This provides your company with extra, and free, walking advertising.

Keeping Consistent Branding

Lanyards are a commercial strategy to increase brand recognition. They will help customers and event attendees remember your company and establish a positive brand image. And, in addition to improving your brand image in your customer’s eyes, the use of promotional products, like custom lanyards, at trade shows opens up endless possibilities for a business to attract new consumers.

The Power of A Branded Lanyard

two branded lanyards from Coller Industries Incorporated

From advertising to practicality, branded lanyards benefit any business.

Custom lanyards have never gone out of style. And they continue to grow in popularity, especially when it comes to how they are branded. From sports team colors to business logos, each lanyard reminds the wearer of where they got it.

And, they are more than just a reminder to the wearer, they also let the beholder know more about your brand. Custom lanyards have the potential to reach far beyond what a name tag or badge does. Lanyards have far more useful applications than a name tag. While name tags are perfect for identifying employees and visitors, lanyards add security, branding and functionality to identification.

Lanyards are incredibly versatile due to their custom nature. Add text, logos, graphics and so much more to promote any brand. The text can be a phrase, a date or the name of an event or business. Wearing a lanyard makes ID or credentials more accessible to show to others or for security proof that you can be in a building or any other typically private place.

Keep your employees branded at all times. Add your logo and company color to a lanyard, and you won’t be able to give them out fast enough. Or, use a slogan or motto on branded lanyards to promote your business. These tools add recognition and identify not only the wearer but the company as well. Often, lanyards are a requirement for access to a building or meeting and can be used this way as advertising.

Maintain Open Communication

From security needs to simple identification for employees, lanyards are a key tool for any business. There are so many ways to use them for your company. They can be used for easy registration or entry management for an event. Using these to carry some form of ID helps everyone at your company feel safe. And, the list goes on.

Every retail worker should wear a lanyard with the company’s name or logo on it so customers know who to ask for help. This avoids the embarrassment of mistaking a fellow shopper for an employee and allows customers to enjoy their experience. It is especially important for cashiers and clerks to wear lanyards so customers know they are giving their money to an official employee. And then of course they are a commercial strategy to increase brand recognition.

Event lanyards clearly define who your staff are and where they belong. Using multiple colors or imprints also helps clarify different people at a business or during an event. Visitors can wear one color and employees another. Or, customize the printing to match your company needs. They also make it easy for employees to show their IDs or credentials to security personnel. By simply taking the time to customize them to differentiate groups, it shows that your brand is professional and you care enough to show it.

So, keep your audience’s attention, strengthen your brand and maintain open communication in your office and at your next event with custom lanyards that match your company goals.

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Creative Ways to Promote Any Event