Creative Ways to Promote Any Event

Getting the word out about your spring or summer event is easy. From billboards to sponsor backing, finding the right method to promote any event is important. You can use social media, team up with nearby businesses, hold mini events and even provide giveaways. No matter your efforts, your goal is to encourage people to attend and maybe help you spread the word.

With effective promotion, your event will be a success. To get the word out about any upcoming event, you need to reach as many people as you can. One way to do this is by using identification products to promote your event.

Being creative in promoting events with ribbon rolls, lanyards and badge holders designed to match for a conference.

One thing identification does well is connect you with your intended audience. These tools also help when promoting your event. Let us help you find creative ways to make these connections. From custom ribbons to event name tags, we have products to help you get the word out about your event.

Event promotion is the process of marketing an event to potential attendees, sponsors and stakeholders to boost attendance and achieve event goals. It requires formulating strategies and tactics that generate awareness and interest in your event to entice your target audience.

Why you should promote any event

A reusable badge, lanyard, badge holder and badge ribbon all designed to promote one event.

Event promotion can increase your chances of success. It can also shine a spotlight on your business, open doors to new opportunities and create connections. Adding products like custom top ribbons and signs to your marketing tools increases your audience’s engagement.

By focusing on promoting your event, you are actively inviting people to attend. You are also working on planning details that will create a memorable experience. A well planned and promoted event will provide networking opportunities that will improve your communication within your business and community.

Catching your guests’ attention

Using ribbons, name tags and more will help any event organizer promote sponsors and exhibitors or products and services. Each identification product can be great marketing tools when promoting your event. From fairs and festivals to every other kind of spring and summer get together, we have an identification tool to help you in promoting your event.

Custom top ribbons, badge ribbons and ribbon rolls with the same event logo.
Custom Top Ribbons

Make every fair, festival and other event even more exciting with these fun ribbons. Customize each full color ribbon with edge to edge printing, including graphics, logos, text and even photographic images. Add in messaging about your event like dates, times and even include admission tickets.

Badge Ribbons

Commonly used during events, badge ribbons are great as identifiers for everyone at your event. You can also use them to promote your festival, and communicate with those who will be attending your event. Consider using them for fundraising, prizes and more when you add custom imprinted text.

Ribbon ROLLS

From animals to horticulture, show off your event and them with custom ribbon rolls. Design each ribbon roll with your event logo and message so that everyone will want to stick around for all of the festivities. You can decorate booths and provide extra advertising for your event with these versatile ribbons.

A custom sign, lanyard and event name tag designed to help promote one event.
Reusable Badges

Event staff, volunteers and even attendees can be quickly identified with reusable name badges. Print inserts before the day or grab a pen or marker to add names to reusable badges. Choose a style option that best suits your needs and give people identification at your spring and summer events.

custom Lanyards

When you use lanyards at your events, they can act like advertising. Choose from various materials and colors for your next fair, festival or other event. You can even attach badge holders with printed inserts for all of your event attendees, volunteers and sponsors for added identification.

custom Signs

Using stock or custom designed signs for your event will help people see directions and other information. Place these around your venue or use them as you are promoting your event. Recognition products like award plaques are great to present to winners and participants during your event.


Gaining followers and engagement

To get the most people interested in your event, try engaging with your audience by adding custom products to your promotion efforts. Use custom ribbons announcing event dates and times. Provide badge holders with printed inserts prior to attendees coming to your event. And even use lanyards to engage people as souvenirs or handouts.

No matter your tactics, remember to stay in touch with your audience and listen to any feedback they provide. Oh, and remember the power of social media! Social networking should be a strategic part of your [event] marketing plan…It’s all about how you connect with your customers. So, what is ‘it?’ It, referring to social media networking, has increasing benefits that all businesses can take advantage of.”

Make it an event to remember!

Another great way to get the word out about your event is to have event specific branding. This is where custom ribbons and lanyards can help. Add your custom message and event logo to either ribbon rolls or custom lanyards for specialized promotions. These identification products will also come in handy once your event day arrives. Use them as souvenirs and reminders for attendees of just how much fun they had.

PRO TIP: Some businesses choose to make a new brand specifically for the event. It is like having a brand within another brand.

Make your event a brand in and of itself. This is the way that HubSpot promotes the INBOUND event. INBOUND is a separate brand from HubSpot. It’s not just an event for our customers. It’s an event for any marketer, sales or service professional who wants to learn more and educate themselves.

To do this, separate the event brand from your company brand. Have a different website, different colors, different messaging, etc. This will help attract people who don’t know about your company and are just coming across the event.

Spreading the word to promote any event and make it a success

One of the main benefits of holding any event is the opportunity to gain awareness for your business. It opens the door to your success and also to new customers. Think of what a custom ribbon with your event theme and information printed on it can do! Offering custom badges before the event as reminders to attend is another excellent way to spread the word about your event.

And, once the event is over, don’t forget to follow up with attendees about their experience. This can include sending thank you emails, offering post event discounts and more. You can even use this time to send extra name tags, ribbons or lanyards as a gift for their attendance.

You can make your customers happy by focusing on their experience with your company. Don’t put all of your focus on only the product or service they are buying. Connecting with your customers on an emotional and personal level is important.


Learn even more about promoting any event and communicating with your attendees on our other blogs.

Planning for Summer Activities

(Products to Help and Tips for the Perfect Event)

Whenever people gather together, whether it is for a wedding, a business conference or a summer festival, the most important part is making sure people participate. Start with employee engagement for your summer activities, and ignite your team’s spirit with refreshing activities such as BBQs, bowling and more.

Corporate summer events are the most successful when the activities are things that employees want to do, and the more fun, the better. Foster goodwill among employees and give people a chance to mingle with people outside their regular work contacts by hosting a summer event. But don’t forget that someone is always needed to oversee the event’s details to ensure that it happens and is a success.

Organizing a seminar, conference, brand promotion, or product launch is not as easy as it may seem. However, paying attention to small details is essential and will impact the participants at your event. They say the devil resides in the details, and it is this devil you need to cater to when planning a summer corporate event. All events need a lot of planning and proper execution to avoid losing out on participants. So, make sure that you start well ahead of time and get everything in order before the big day.

10 Things to Keep In Mind While Planning Your Corporate Event

The most important point to consider when planning an event is to decide on the theme. This means that you need first to conceptualize your idea. You also need to bear in mind the targeted audience for the particular event. Based on these two main aspects, i.e., the audience and the theme, you need to plan and execute the corporate event accordingly.

It pays to know your resources well, and it will only help you delegate the responsibilities well in advance. Remember, it is always best to have designated people to do their respective jobs rather than taking it all on your shoulders. Distribute the work evenly, and keep backups just in case there is a last-minute slag. Most importantly, collaborate on the event with them at all times.

A day before the event, make sure you have everything in place. You could visit the venue a couple of hours before the event and check the sound and light system. Ensure that the arrangements are proper and everything is looked into. Handing out programmed brochures to the guests will make the event seem more organized. Remember, the first impression will leave a lasting impact on your guests.

To do this, you would have to ensure that the entry management is efficient and well-organized. Last but not the least, ensure there are no snags and delays in your event that will put off your guests. Also, remember to place your guests’ safety and satisfaction at the helm of all your efforts. By keeping all these things in mind, you will leave your guests with a smile, translating your event into a huge success.

Personal identification products that can be customized to use at any summer activity your business is planning.

Team Building and Employee Summer Engagement

Teamwork is critical to any business’s success, both large and small. So, when employees can connect over common interests, goals and ambitions, they will work better together. And when you have a team that builds up each other, your business will constantly succeed.

Keeping your team motivated takes effort, especially during summer activities. And as a business owner, you need to help your team members develop their bonds to collaborate and communicate effectively. Enter team building!

Team building activities and games are supposed to be educational and enjoyable. They help the team learn about each other — how each person thinks, works, solves problems and has fun. So whether you want to do some icebreakers or just bond your team, there are inventive ways to do this.

Badge Holders and Lanyards to Spice up Your Summer Activities

Badge holders with printed inserts and colorful lanyards used during a company summer event.

Nearly every organized event requires attendees, volunteers, and others to wear name badges. So, hand out customized badge holders and lanyards to everyone at your summer event. Also, make sure to keep extra badges just in case you need them during the day of the event. With printable inserts, it’s easy to get someone’s identification quickly.

Once everyone is identified clearly at your summer activities, it helps ease introductions. That way, those in attendance can move on to more important things, such as business discussions and networking. Badge holders are one of the easiest (and most affordable) ways to identify large groups of people. Add in lanyards for extra branding and recognition.

So, get your employees involved this summer at your office shindig (and color coordinate your teams for better participation). Having fun this summer at your office party is even better with fun titles! Print them on inserts in badge holders for your summer activities.

Conversations About a Lanyard

As lanyards are an easy way to display name badges and other personal identification, they are used every day by various people. College students, teachers, employees in retail stores, office workers and even government officials wear lanyards to show IDs or security reasons.

When everyone at the company is wearing the same lanyard, it creates a sense of unity. Colleagues work together with camaraderie and respect. Whether your employees or in the office or on a corporate retreat, company lanyards instill the reality that everyone is a part of the same team, including upper management.

Networking is also an essential aspect of trade shows and summer events. Lanyards identify you and your colleagues by carrying name badges and advertising your company name and logo imprinted on the material. Also, lanyards work with nearly any dress code. Professionals can wear lanyards with their suit, dress shirt or blouse without compromising their appearance. Lanyards also allow people to carry their identifications or credentials without damaging their clothes with pins or other fasteners.

Employees should wear a badge holder for summer events to help create unity and elevate the security. Leaders need to be able to identify each participant at the event, and having each employee wear a lanyard and a name badge will help identify those who belong. They also aid in remembering people’s names.

Name Tags and Badge Ribbons for Your Next Summer Event

Black engraved name tag with colorful custom badge ribbons designed for use during summer activities.

From company summer festivities to family reunions, name tags and badge ribbons are perfect for every event. You can tell people more about each other at first glance with a highly personalized ribbon attached to their name tag. Likewise, if you have VIPs or other prominent members at your event, set them apart with a ribbon that reflects their importance or position.

Networking with Name Tags

Here’s the scenario: “You’ve just arrived at your weekly, cookie-cutter networking event. After walking up to the registration table, you search across a sea of identical plastic name badges with tiny print for the one with your name and company printed on it. You’ll affix this name tag to your shirt at the least awkward angle you can contrive and proceed into a crowded room of people all arching their necks to scope out the people worth chatting to while trying not to stare at someone’s chest for too long. (And most likely many have chosen to position the name) tags to be hidden in the folds of jackets or flipped around entirely, making them impossible to read. Good luck with that one.”

We’re here to offer that perfect solution. We offer a product that facilitates networking and promotes making those critical connections. In addition, our name tags and reusable badges are ideal for use with our lanyards and other fasteners.

Stand out from any crowd with bright, fun and festive badge ribbons.

Each ribbon helps make an initial introduction when worn with a name badge. They help break the ice for those attending social meetings and a get-together. And, it is always fun to think outside the box to come up with unique ways to personalize these badge ribbons.

While name badges are the usual place to find a badge ribbon, these identification tools are perfect for imaginative uses. From group identifiers to getting-to-know-you games, these ribbons help add flair to any event or function. However, use your imagination and create fun things to add to these promotional ribbons. They don’t always have to be professional. Instead, add silly things that will make them memorable such as Coffee Fiend or Here For The Food. Also, let attendees pick out something that describes their personality so others at a conference or corporate meeting will feel more at ease.

Ribbon Tools for Employee Engagement

Badge ribbons are the perfect tool to engage your employees, especially during summer events. With many different colors to choose from, and you can add any text and small graphics, these ribbons are incredibly versatile. Use them to inform your employees about your next event. Or, use them for event games, fun summer-themed titles and more.

No matter your event, you can make these ribbons work for you! Whether it’s an employee-only event or a summer get-together that your business is sponsoring, badge ribbons can do most of the work for you. First, include messages of dates, times and locations for each of your events. Then, use them to help employees and customers stay engaged with your business.

You can also use custom top ribbons as awards, reminders and souvenirs at your next company summer event. These ribbons are just as versatile as badge ribbons but a bit fancier. Sometimes the best way to keep your employees continually engaged is a simple reminder of the fun they have with your company. Summer events are the perfect reminder. So, create unique and engaging ribbons to give to your event guests as a reminder of the fun they had celebrating.

Custom Signs Designed for Summer Activities

Custom sign designed to show daily schedules for summer activities.

The best part of custom products is personalizing them for every event or need, including planning office summer activities. Informing your customers upfront about business hours and policies builds customer trust and keeps them coming back. Adding professional signage to your business (and event) will help your employees and customers understand your company goals. After all, helping your customers is your number one priority, so make sure they know by using classy engraved signs.

Finding a way to let your customers know where things are just got easier with stock engraved signs. Welcome everyone to your lobby by providing instructions on how you handle business. Help your customers find their way around your facility with easy-to-read stock office signage. Make your business more welcoming with custom and stock signs featuring messages that help your customers.

Signs also play an important role at your summer events. Add daily schedules, include information about the event or simply display a fun summer message. No matter what, make sure your message is engaging for everyone in attendance at your event.

So, what are the benefits of throwing company sponsored summer activities?

Hosting any company summer activities is one way to keep employee morale boosted, which can often dip up and down quite often. It’s almost seen as a perk, just in the same way that a Christmas party is. Giving your team the chance to interact outside of the office is one way to boost their morale. In addition, it provides the team with an opportunity to get to know each other better, and differently.

Learn even more: 5 Tips for Planning a Conference

Badge Holders in the Professional World

When used appropriately, plastic badge holders enhance branding, security and other business relations.

What are Badge Holders?

use badge holders in any professional setting

A badge holder is a rectangular, plastic identification product with an opening to insert a card or paper. People often use badge holders for trade shows, conventions, meetings and conferences. Badge holders come in different sizes and have a horizontal or vertical orientation. A fastener is usually attached to the plastic holder, such as a pin, clip or magnet. Badge holders also have punched slots for attaching a lanyard or metal chain. Customers can write on the paper or print any text or graphics using a printer.

Why Use Badge Holders?

The purpose of a badge holder is for someone to wear some form of identification so that it is visible and accessible. People also use badge holders to carry essential items like security cards, so they are easy to find.

Employees are less likely to lose their security cards or credentials when they keep them in a badge holder. The holders make it so that companies do not have to pay to replace any lost items. A badge holder also holds the card or ID in view so that security personnel and coworkers can quickly identify the person wearing it.

Some people prefer badge holders because they can wear them with a lanyard. The wearer does not have to poke holes in their clothing with a pin and damage their shirt or blouse. And the plastic material keeps the cards from breaking or getting scratched.


How Badge Holders Help Businesses

1) Save Money and Keep To A Budget

Badge holders are a less expensive alternative when custom name tags are not within a company’s budget. Name tags are also inconvenient when companies have high turn-over rates. With badge holders, all a company has to do is replace the former employee’s identification with the new ones. Conferences and conventions use badge holders for the same reason since different people may attend each year.

2) Keep Security Levels High

Increase security with photos, names and titles printed on the badge inserts.

It is crucial to know who is entering a building or facility to maintain a high level of security. If employees wear their photo identification in a badge holder, security personnel can see who has authorized access to the building and who does not, which can decrease theft, impersonation and unauthorized visits. Employees can also use badge holders to carry proximity cards to tap in and out when they enter or leave the building. By giving people this access, it allows security to keep track of who is in the building.

3) Interpersonal Relationships

Identification items like badge holders help foster work relationships. People are more trusting and open with others when they know each other’s names. When employees wear something with their name on it, it improves work relationships. Additionally, this helps customers feel comfortable around employees. New employees get to know their colleagues and adapt to their work environment faster. So, when employees use badge holders like name tags, it enhances the company internal and external relations.

4) Promote A Company Brand

Adding a company logo to badge holder inserts increases brand recognition. People associate the logo with the company when employees wear their badge holders at conventions and trade shows. Employees should wear their badges in the office, during their lunch break and when they travel to and from work. Companies can also require employees to show their work ID to access benefits like restaurant discounts and gym memberships. Using an ID in this way becomes free advertising for the company and makes the logo more memorable to the public. Even within the office, having employees wear the logo creates a sense of teamwork and loyalty to the company.


Guidelines for Badge Holder Usage

For badge holders to benefit businesses, the text on the badge inserts must be readable and straightforward. Print only the person’s name and their job title and department. In retail establishments, the only requirement is the first name. When two employees have the same first name, have them include their last name or initial as well.

use the correct size font on a printed insert for the best visibility

The text on the insert should be at least a 24 point font or larger. Make sure the ink and the font style are legible. Print the same information on both sides of the card if the badge holder is attached to a lanyard. Lanyards tend to twist and turn so that the badge holder is facing the other way. If the information is on one side of the insert, it will not be visible when the lanyard turns the badge around, which defeats the purpose of the badge holder.

Logos & Titles

The layout of the name and logo needs to look tidy and professional. A business logo should not be so large that it makes the insert look crowded. On the other hand, the logo should not be too small and hide in one corner. At trade shows, if there is enough room on the insert, it may include the company’s Twitter handle and other social media or a QR barcode that leads to the company’s website. Social media and barcodes should all be neatly laid out on the insert.

Treat titles the same as logos. If included on inserts, they must never crowd the person’s name or be in a small, unreadable font. Job titles distinguish head of staff from other employees. Titles also help customers and employees know who to talk to about specific issues. Putting titles on badges let customers or conference attendees know who is in charge of management, security or registration.

Badge Holders: Size & Orientation

Photo IDs and security cards should fit inside the badge holders. So, make sure you are ordering the correct size. Each badge should also be the proper orientation. If the IDs have a horizontal direction, then the company will need a horizontal badge holder. It is the same for vertical IDs. If you are using paper inserts, be sure to use badge holders that will present your information appropriately. Standard text should be about 24 point font, and all text must be large enough to read from a slight distance, usually about 10 feet away.

Using Fasteners

Available fasteners for badges include magnets and swivel bull dog clips.

The best choice of fastener depends on how people wish to attach the badge holder to their person. Professional badge holders come with many different fastener options. Some like it on their clothes while others want it hanging from a lanyard. Fasteners, like pins and magnets, are often used for formal settings while lanyards are used more during conferences and conventions. Magnets and pins attach badge holders to people’s shirts, blouses, suit jackets or some other articles of clothing. The slots on the top of a badge holder are made to wear with a lanyard or a clip. And, clips can be attached to almost anything, whether it is a shirt, jacket or any other piece of clothing.

Finding the Right Badge Holder Material

Finding the right kind of material for your badge holder depends on how excessively you intend to use them. You can order badge holders made of different types of plastic. For example, holders with 8 to 10 mil vinyl are durable and suitable for repeated use. Vinyl is a plastic consisting of polyvinyl chloride. Badges with less than eight mil vinyl are semi-rigid and ideal for light use. And, holders made of acetate, a material made by cutting and polishing sheets of plastic, are flexible and lightweight. So, they are thin and recommended for single use.

Making the Color Work For You

Inserts are available in seven colors. Ordering different colored badge holder inserts so that badges can be color coded. And, color coding allows companies can divide employees into several groups. Color coding can visibly show who has permission to access specific areas of a facility.

Different colors can also designate who works in which department. At schools, these colors can differentiate between students, faculty and staff. For trade shows or conventions, color coding can separate attendees from volunteers and vendors. Whatever the color of the insert, the text should be easy to read. So, do not use light printing on a light colored insert.


Professions That Should Have Badge Holders

Specific job fields should use badge holders for identification to earn people’s trust and improve credibility. If people are going to trust someone with their well being, they want to know they are experts in their field. People also want proof that a journalist who is asking to interview them works for a news organization. Those who work these types of jobs are more likely to receive the public’s trust when they show their credentials or identification.

Medical IDs

Using a photo ID badge as An Emergency Contact Card for medical professions

People receiving medical care want to know they are in the right hands. For that reason, doctors, nurses and emergency medical technicians should include their name, photo and job title on their work ID. With this information visible, people know they are legitimate.

People with a chronic medical condition can make their emergency medical ID with a badge holder and paper insert. Medical IDs should include information about a person’s medical condition, allergies, prescribed drugs, emergency contacts and blood type. Often people with a mental state have trouble remembering which medication they take and how much. If a person becomes unconscious due to a health condition, a medical ID can give people the correct medication and dosage that person needs. The wrong medication or dosage can have fatal consequences, which is why medical IDs are essential.

Anyone with a chronic medical condition should have a medical ID card. These cards are also perfect for participants in clinical trials and people with special needs. EMTs are trained to look for medical ID cards and use the information provided to save a person’s life.

Make sure to order a high-quality badge holder and insert card for your medical ID. The text printed on the medical ID must be readable and well organized. Use good quality ink that does not fade quickly. A badge and lanyard are much more readable than a bracelet and more accessible. Also, be sure to have the information printed on both sides of the insert.

The insert card must include all necessary information. If there is not enough room on one side, print the rest of the details on the other. It is better to use both sides of the card and have the text in a larger font than to have everything on one side.

School Badge Holders

using badge holders and identification and for security in an educational environment

Badge holders can help schools that wish to increase their level of security. Administration can require students, faculty and staff to wear badges while on school property. School badges indicate that the people wearing them are allowed on campus. And, this makes it easier for faculty and security to spot anyone who might be trespassing.

For badges to efficiently work in schools, everyone should wear them the whole time they are on school property. Each student, teacher and staff member should return their badge to administration when they no longer work at or attend the school. Administration can also require authorized visitors to obtain a visitor pass and wear it while they are on school property. Once done visiting the school, visitors should return the pass right before they leave.

Badge holders with lanyards are one of the best options for school use. Students can slip them on and off without damaging the badge. Schools can customize the lanyard and badge inserts to include the school’s name and logo. This customization helps security personnel distinguish between a legitimate school badge and a fake one.

School badges can also help administration keep track of which students borrow books from the school library or borrow equipment for educational purposes. They can also indicate which students have paid for a meal plan.