In today's highly competitive market it is important that the value of employee nametags spans far beyond getting to know people, it's all about being approachable. So whether you work in retail, hospitality, food service or sales, to wear a nametag is to be on stage. To be on stage is to be ready to serve your customers. And to be ready to serve your customers is to do your job effectively.

Here are some of Scott's tips and advice:

Tip # 1: A nametag makes it easier for customers to gain the attention of an employee from whom they need service. Without it, the customers will either find someone else to help them, or won't get what they need.

Tip # 2: The most important rule in retail is to "make a friend in thirty seconds." The quickest and surest way to do this is to inform and remind customers of your employees' names. This promotes self-disclosure and creates comfort in the conversation. And when you put your customers at ease, the sales process will be more personable.

Tip # 3: Especially for organizations with hundreds of employees, nametags for your teammates will only ease their pain and contribute to a synergized workplace.

Tip # 4: A nametag immediately identifies an employee as an ambassador of the company. As such, it keeps her accountable for her behavior while she wears it and promotes good word of mouth for the business.

Tip # 5: A well designed nametag will constantly keep your company's brand, logo and corporate culture in the minds of your customers and prospects. Because it's not who you know, it's who knows you.

Tip # 6: Employees who wear fun, memorable nametags will also show the customers that their business is fun and memorable.

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