Scott Ginsberg, internationally recognized as the world's foremost field expert on nametags by the Washington Post, CNN, The Associated Press, Headline News, USA Today and dozens of other media outlets, explains the importance of properly presenting your employees and your company.

In today's highly competitive market it is important that the value of employee nametags spans far beyond getting to know people, it's all about being approachable. So whether you work in retail, hospitality, food service or sales, to wear a nametag is to be on stage. To be on stage is to be ready to serve your customers. And to be ready to serve your customers is to do your job effectively.

Here are some of Scott's tips and advice:

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This article is taken from Joe Kissels blog Interesting Thing of the Day .

Name that…Name

It can be uncomfortable to interact with people whose names you don’t know, especially if you see them regularly at work, school, or church. And for most people, a single mention of someone’s name is insufficient to imprint it on their memory. I can’t count the number of times I’ve been introduced to someone, or heard an introduction during a meeting of some kind, and then later forgotten the name or gotten the person confused with someone else. And every time someone comes up to me and says, “John, isn’t it—or Jim?” I know they’ve had the same experience.

This is not a trivial problem. Even if you’re a gregarious person who freely introduces yourself to everyone you meet, and even if you are blessed with a perfect memory, there’s no guarantee that everyone will remember your name. Whether it makes any difference to know someone’s name depends a great deal on the social context. If your job is selling popcorn at a cinema, arguably there’s little value (or even negative value) to learning the names of each of your customers; that would only slow down every transaction. But for situations in which you’re likely to encounter a person over and over again, a name is probably the most useful piece of information you can have about someone.

Meetings, conferences, and seminars are of course the places where you’ll most likely see people wearing name tags. I attend a lot of computer-related trade shows, where attendees are usually given name badges that hang around the neck. I’m always amused at these shows when I shake hands with someone I know casually but haven’t seen for a year. Instead of being met with eye contact, I watch the person’s eyes linger on my solar plexus for a second before bouncing up to my face. But I don’t mind, because I do the same thing; it helps ease a great deal of awkwardness, as appearances change and memories fade.

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